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Jonathan Barrera Mikulich

Latino Branding Power
Grand Rapids, Michigan
Jonathan Barrera Mikulich is the owner of Latino Branding Power, an award-winning marketing communications consultancy dedicated to providing culturally relevant strategies that connect brands with today’s Hispanic communities.

Jonathan is a West Michigan based professional and has close to twenty years experience in graphic design, marketing, brand management, advertising, and public relations. He has worked with a variety of clients including BDO Seidman, Bench & Field, J.D. Power and Associates, and the Knoll Group.

In 2005, Jonathan took a personal hiatus to Mexico and Puerto Rico, immersing himself within Spanish language and Latin American culture. In Mexico, he connected with family members in Michoacán, the region where his maternal grandparents immigrated from several years ago, and had the opportunity to work within the local advertising industry, learning about marketing communications from a unique Latin American perspective. It was through these experiences that inspired Jonathan to become involved with marketing to Latinos.

Jonathan holds a Master of Business Administration from Ferris State University as well as a Bachelor of Science Degree in Visual Communication. He has a professional certification in Hispanic Marketing Communications from Florida State University‘s renowned Center for Hispanic Marketing Communication, as well as an Advanced Studies Certification in Design and Innovation Management from Kendal College of Art and Design through Ferris State University.

Currently, Jonathan works within the public sector in communications and has continued to pursue work as a consultant in marketing, branding, and design. He is a member of the West Michigan Hispanic Chamber of Commerce and has served as a board member for the Mexican Heritage Association and AIGA West Michigan. Jonathan is an aspiring musician and lives with his wife and family in Grand Rapids, Michigan.