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avatar for Wendy Scherer

Wendy Scherer

Social Studies Group, LLC
Managing Partner
Clarksville, Maryland
Wendy Goldman Scherer is the managing partner of The Social Studies Group, a market research firm that specializes in using social media conversations and visual content to help companies better understand their customers, competitors, markets and industries. She knew from her years as a partner with Bozell Worldwide that there was a great need for knowledge synthesis and business research that was more than a mere information dump or series of charts and graphs. Scherer has been working with distinguished clients for many years now on social media monitoring, analysis, and netnography reporting. You can reach her on Twitter at @wendyscherer and at gawk at all her other online obsessions at wendyscherer.com.