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Pina Ruso

Mercatto Media
President and Senior Hispanic Segment Researcher
Giuseppina Russo is a successful Cross-Cultural Digital Strategist, author blogger and speaker who has a deep passion for exploring how culture and consumer behavior are affecting the way we communicate and work with Ethnic Markets. She specializes in helping organizations align their digital media initiatives with their strategic vision to build authentic relationships with consumers, employees and other stakeholders.

Through her career, Giuseppina has created valuable international business strategies and provided personal leadership, resulting in successful operations and partnerships in Latin America and Canada.
A graduate of the Executive MBA program at the Richard Ivey School of Business, Pina also holds a Bachelor of Business Management from the Universidad Catolica Andres Bello in Caracas and a Specialization in International Business from the Centro Studi Communicare L'Impresa in Italy. She created the Strategic Mentoring Program for International Executives in the Toronto area and the professional program, Cross-Cultural Creators.
> Photography, painting and designing early childhood creative programs are part of her hobbies.
> Specialties: Hispanic and Latin Segments:
> Consumer insights and behavior,
> Segmentation,
> Cultural archetypes,
> Media behaviors.