LATISM13 National Conference

With the growing multicultural Hispanic diaspora in the U.S., brands are now facing multiple challenges to better understand and serve the new, connected, diverse Hispanic population. Join an insightful conversation with multicultural marketers and researchers to dissect and talk about the past, present and future of Hispanic Marketing Communications in the wake of the Latino 2.0.

Target Audience: Chief Marketing Officers (CMOs), Communication and PR Professionals, Business Development Directors, NGOs, Government Agencies and brands in general working with the US Hispanic Market. 

Latinos in Social Media (LATISM) South Florida will be presenting an insightful panel discussion about the Millennial generation.  The Millennials - also known as Generation Y or GenY'ers - are those born during the years between 1982 to 1999 (loosely) and constitute a generation that is as large as the Baby Boomers (estimate put them at 75 million).  The societal, family, and changing world factors that have affected this generation are very different from Baby Boomers and make this generation difficult to typecast or to define.  They have become of age in the years of rapid technology growth.  
The panel will look into how Millennials are influenced by "peer" reviews and how they use social media to acquire information and - this might sometimes be more important - to share information and create content. The panelists will be Millennials themselves and they will explain and define - from their own experiences - not only their generation but also what they have encountered in the workplace and what creative plans they have used as communicators presenting case studies that have been successful.
We will show demographics of how companyies have been able to attract the Millennials attention through creative marketing and show some numbers about the integration of those campaigns with in the GenY community. 

Framed by the immigration and gay marriage debates in 2013, there is no doubt that LGBTQ Latinos face obstacles and challenges. But social media and the connected web have begun breaking down health, cultural and social barriers. We are seeing conversations taking place and that is bringing awareness to a community that hasn't always been served in the Latino space.

Let's learn the basics of managing our finances. We'll explore the hidden secrets and the fundamentals to a sustainable future. In this workshop we will explore the different tools available to better handle cash flow and savings at every stage of our lives: from starting a family, growing a family, student loans and retirement.

Latinos in the United States came out in significant numbers to vote in the last election, showing the power of our voting block. We witnessed a historic voter turnout no one expected. Now that we have seen the impact of social media and digital tools in mobilizing voters, lets explore the possibilities of moving forward. How do we use the these tools and make sure the new majority shapes the agenda? Learn from some of the great Digitalistas in the current battle to protect the civil rights of Latinos.