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Thursday, September 19
 

6:00pm

Welcome and Registration
Make sure you pick up your registration badge to begin the festivities! Settle into your room and head over to the Bienvenida Part afterwards!

Thursday September 19, 2013 6:00pm - 7:30pm
StarLight Roof

7:00pm

Bienvenida Party
Let's start LATISM'13 with a party that says Bienvenidos! Time to hug old friends, meet new ones and set the tone of familia that sets LATISM conferences apart from all other events.

Live Music and Tango Dance performance by Buenos Aires Tango Band

 A Gozar!

Thursday September 19, 2013 7:00pm - 9:00pm
StarLight Roof
 
Friday, September 20
 

8:30am

Business Breakfast: The Business of Social Impact
Begin the journey with the Business Breakfast: The Business of Social Impact. Breakfast will be a perfect way to plan your day and set your goals for LATISM13 with the power of social impact in mind.

Special Ballet performance by Ballet Hispanico (BHdos)
@BalletHispanico

Speakers
avatar for Mitch Kapor

Mitch Kapor

Mitch Kapor is co-Chair of the Kapor Center for Social Impact in Oakland, California, which is relentlessly pursuing creative strategies to leverage tech for positive, progressive change. Through Kapor Capital, Mitch is an active investor in seed stage tech companies, especially focusing on those which close gaps of access and opportunity across society. | | He is a Board Member of the Level Playing Field... Read More →


Friday September 20, 2013 8:30am - 9:30am
Grand Ballroom

9:15am

The First Ever Latino Hackatón!
Friday September 20, 2013 9:15am - Saturday September 21, 2013 10:00pm
Conrad Suite

10:00am

Lets dare to talk about race in our Latino Community
Why is race such a taboo in our Latino community?  Is there such a thing as racism among Latinos?  Do we really really really treat each other equally?  Are Afro-Latinos equally positioned in media or leadership? Let's dare touch the core of the race issues with the help of experts in the field who are dedicating their lives to this issue.

Speakers
avatar for Dr. Georgina Falu

Dr. Georgina Falu

Adjunct Professor, Division of Humanities and the Arts. The City College of New York.
avatar for Kim Haas

Kim Haas

Founder, losafrolatinos.com | One of Kim Haas' great passions is the study and celebration of Latino culture with a particular interest in Afro-Latino culture. She is the founder of the blog: Los Afro-Latinos (www.losafrolatinos.com) which follows the Afro-Latino experience interviewing Afro-Latino filmmakers, writers, chefs, artists, Kim's interest in Afro-Latino culture began years ago as an active member of Encuentro, a... Read More →
avatar for Guesnerth Josue Perea

Guesnerth Josue Perea

Communications Coordinator, afrolatin@ forum
Guesnerth Josué Perea is the Communications Coordinator for the afrolatin@ forum, www.afrolatinoforum.org, a non profit organization that raises awareness of Latin@s of African descent in the United States, and is co-founder of AfroColombia NY, a non-profit organization which highlights the cultural contributions of AfroColombians to the Colombian national identity. Through his work and research with both the afrolatin@ forum and... Read More →
avatar for Alicia Anabel Santos

Alicia Anabel Santos

Producer, Writer, Creador Pictures
Alicia Anabel is a proud New York-born Dominicana who is passionate about writing works that empower and inspire women to find their voices, speak up and demand that they be respected. A self-identified Latina Lesbian Writer, Performance Artist, Producer, Playwright, and Activist, who after reading one too many stories about women she could not wholly relate to, decided to write her own tales that would honor women throughout Latin... Read More →


Friday September 20, 2013 10:00am - 11:00am
Park Avenue Suite South

10:00am

Crossing The Latino Chasm: New Trends and Approaches to Effectively Connect with the Hispanic Market
With the growing multicultural Hispanic diaspora in the U.S., brands are now facing multiple challenges to better understand and serve the new, connected, diverse Hispanic population. Join an insightful conversation with multicultural marketers and researchers to dissect and talk about the past, present and future of Hispanic Marketing Communications in the wake of the Latino 2.0.

Target Audience: Chief Marketing Officers (CMOs), Communication and PR Professionals, Business Development Directors, NGOs, Government Agencies and brands in general working with the US Hispanic Market. 

Speakers
avatar for Luis Diaz

Luis Diaz

VP Business Development, De La Riva Group and Associate Marketing
Mr. Diaz is an Hispanic Marketing and Social Intelligence Business Development Manager with MBA and US Permanent residency. Successful work record in CPG, Retail and B2B industries turning insights into actionable strategies. | Experienced with US Hispanic (USH) Research, international business in both develop and developing markets and experience managing others and building multi-functional teams. Proven ability to deliver results... Read More →
avatar for Pina Ruso

Pina Ruso

President and Senior Hispanic Segment Researcher, Mercatto Media
Giuseppina Russo is a successful Cross-Cultural Digital Strategist, author blogger and speaker who has a deep passion for exploring how culture and consumer behavior are affecting the way we communicate and work with Ethnic Markets. She specializes in helping organizations align their digital media initiatives with their strategic vision to build authentic relationships with consumers, employees and other stakeholders. | | Through her... Read More →
avatar for Ernesto Sosa

Ernesto Sosa

President, SOWEB
Ernesto Sosa has devoted his professional career for almost two decades to helping startups, SMBs and large companies in LATAM and the US improve business and marketing performance through effective marketing, business development, public relations and business innovation programs, while bridging the gap between marketing, technology and information. He is president at SOWEB a leading cross-cultural marketing agency that helps businesses grow... Read More →


Friday September 20, 2013 10:00am - 11:00am
Park Avenue Central

10:00am

Ready-Set-Go: Build your Portfolio, Develop your Network and Fix your Pitch (workshop)
Limited Capacity filling up

This workshop will give you the perfect start to get ready to move your startup to the next level. You'll be equipped with the tools you'll need to practice what you learn right away. There will be hands-on experience with one-on-one coaching opportunities throughout the day. Take advantage of this workshop if you are planning to work with Venture Capitalists during the conference. This will be the perfect way to practice your pitch.

Speakers
avatar for Susan Landon

Susan Landon

Talent Acquisition
Susan Landon is an expert in talent acquisition, with over 20 years experience in global executive search firms including Russell Reynolds Associates, Korn/Ferry, and others. She has worked extensively with C suite executives to define their talent requirements and identify and and recruit outstanding talent across a broad range of industries at large and small companies worldwide. She has worked extensively on international and cross-border... Read More →
avatar for Christine Mendonca

Christine Mendonca

Founder & CEO, Shore to Shore Advisory, LLC
Christine LeViseur Mendonça is the Founder and Managing Director of Shore to Shore Advisory. | | Before starting her company, Christine became the 5th generation in her family to work in the steel industry. At 21, she managed the due diligence process for Gerdau Ameristeel’s 2004 NYSE Equity and Bond Offering. By the age of 26, Christine led or co-led the integration of $187 MM in acquisitions (6 companies, 27 locations) and supported... Read More →


Friday September 20, 2013 10:00am - 11:00am
Louis XVI Center

10:00am

The Business of Storytelling
Stories are powerful and they are the source that connects us with others and helps us to engage. A story can be told in a few lines, a paragraph, a song, a picture or a blog post. Use the power of story to share what you know and grow your business. 

Moderators
EL

Ezzy Languzzi

Founder & Chief Writer

Speakers
avatar for Rene Alegria

Rene Alegria

Rene Alegria is the founder and Chief Executive Officer of Mamiverse, a digital platform devoted to Latina moms and families, whose mission is to entertain, inform and empower Hispanics across the U.S.A. | | Named as one of the top 100 most influential Latinos by Hispanic Magazine, Alegria was the founding publisher of Rayo/Hapercollins, an award-winning publishing imprint centered on giving voice to the Latino experience through books. With... Read More →
avatar for Richard Boehmcke

Richard Boehmcke

Richard Boehmcke (pronounced Bem-Key) is a prize winning video creator who has made videos for the travel, digital, publishing industries and many more. After successfully starting and growing the training and development program at Buddy Media, he left to create the kinds of cinematic, resonant videos he wanted to see more of. In addition to Vibrant Motion his other projects include a completed 8 episode scripted... Read More →
avatar for Dariana Cruz

Dariana Cruz

Co-owner, Dari Design Studio
I love to design and create. And I love to help you design and create for your blog and business. I'm passionate about my business and about living in balance
avatar for Dania Santana

Dania Santana

Founder & CEO, Cool Communications, LLC
Dania Santana is a communications professional with more than 15 years' experience and the founder and CEO of Cool Communications, LLC a bilingual content creation and translation company that works with clients nationwide helping them reach Hispanics in their own language. She is a writer, translator and copyeditor with a versatile and well-rounded background that includes journalism, social media, blogging, editing, proofreading, marketing... Read More →


Friday September 20, 2013 10:00am - 11:00am
Jade

10:00am

Being Bilingual: How to Keep Spanish and our Culture Alive at Home (Workshop)
Limited Capacity seats available

We'll talk about the experience of maintaining heritage and language while living in the USA, and hear some great tips from pros on how to balance a bilingual, bicultural family. In this interactive workshop, participants will discover how their dual identity facilitates success in both the personal and professional realm. Participants will explore their passions, how to be true to their word, and how to honor their heritage and living voice. The emphasis will be on both/and…not either/or as you gain clarity and focus about who you want to be.

Our target audience is anyone interested in bilingual education. Anyone with kids, or who plan to have kids, and are interested in knowing how to keep two languages and cultures alive at home. Anyone interested in bilingualism who would like to hear about the real, day-to-day workings of living bilingually. 

Moderators
avatar for Zulmara Maria Teixeira de Lima

Zulmara Maria Teixeira de Lima

Founder, Roots and Wings

Speakers
avatar for Ana Flores

Ana Flores

Founder + CEO, #WeAllGrow Latina Network
#WeAllGrow Summit, by Latina Bloggers Connect, is the go-to professional conference for Latina digital content creators and influencers across all categories (parenting, lifestyle, fashion/beauty, food, entertainment and more). The conversation, networking and learning experiences — all bilingual and all in-culture — are crafted to create unique and long-lasting connections. | | Those connections we thrive on. | | The ones that... Read More →
avatar for Lorraine Ladish

Lorraine Ladish

Editor in Chief / Published Author, Mamiverse Media
Lorraine C. Ladish is a 17-times published author of both fiction and non-fiction with over 20 years of experience as a freelance writer and editor. The subjects of her books include pregnancy, parenting, raising creative kids, writing and publishing and relationships. She thrives on social media, where she posts about her work, friends and kids. She is passionate about helping women own their age when they reach their prime! She has... Read More →
avatar for Silvia Martinez

Silvia Martinez

Founder and CEO, Mama Latina Tips Media
Born and raised in Mexico, Silvia worked as a human resources executive and university instructor for 8 years. She holds an MBA with a specialty in marketing from the University of Guanajuato and a Human Resources Training Certification from Texas A&M University. | | Silvia is founder of the award winning bilingual blog, www.mamalatinatips.com, where she covers topics of interest to moms including food, entertainment, kids, health... Read More →


Friday September 20, 2013 10:00am - 11:00am
Herbert Hoover Suite

10:00am

Infographics, gaming and mobile, social media: How Latinos will be reached today and tomorrow in our mobile, social word

The research tells Latinos are leading users of social media, and have been earliest, strongest adopters of mobile technology – from smartphones, to tablets, Latinos leverage mobile and social technology ahead of the curve. But what does that mean for reaching the community? What will smart communications campaigns of tomorrow look like? What does the term ‘multimedia’ really include?   

 


Speakers
JL

Jason Llorenz

Rutgers University School of Communication and Information
Disclaimer: My personal Facebook page is social for me, and not necessarily the way I brand my work.
avatar for Pat Munoz

Pat Munoz

Managing Editor, Latino Information network at Rutgers (LIN@R)
Patricia Munoz has 25 years of experience in the areas of Journalism, | Management and Media. From 2003 through 2008 she was the Editor of Nuestra | Comunidad, a Spanish-language Gannett weekly publication covering the | Latino community in Central New Jersey. | Previously, Patricia worked as a copyreader at Dow Jones Newswires. A | native of Argentina, she received her journalism degree from La Plata | University in 1989. She worked in... Read More →
avatar for Elianne Ramos

Elianne Ramos

Principal and CEO of Speak Hispanic Communications; Vice-Chair of Marketing & PR for Latinos in Social Media (LATISM)
Elianne is Principal and CEO of Speak Hispanic Communications, and Vice-Chair of Marketing & PR for Latinos in Social Media (LATISM). Her specialty is the production of high quality online/offline U.S. Latino and Latin American advocacy campaigns. She’s the brain behind highly-rated Google+ On Air broadcasts, FB events and Twitter chats with up to 20+ million impressions. She is considered one of the most influential Latinas in... Read More →
avatar for Allison  Remsen

Allison Remsen

Executive Director, Mobile Future
Allison Remsen is the Executive Director of Mobile Future. With nearly twenty years experience working on communications issues, she joined Mobile Future in 2008. Prior to the coalition, she served as Vice President – Media Relations for the United States Telecom Association. Earlier in her career, Remsen worked for House Democratic Whip David Bonior serving as his Press Secretary as well as assisting Members of Congress on policy... Read More →
JS

Joe Sanchez

Assistant Professor, Library and Information Science, Rutgers University


Friday September 20, 2013 10:00am - 11:00am
Conrad Suite

10:00am

Our Latino Diet: Eating well for a lifetime of health
Limited Capacity seats available

The foundation for good health is great nutrition. Eating well doesn't mean you have to break the bank or give up all of the foods we've always loved to eat with our familia. Meet the Latino food revolutionaries who will teach you how to live a healthier and happier life by giving you the resources to transform how your family eats.


Moderators
avatar for Eileen Z. Fuentes

Eileen Z. Fuentes

Founder/President, The SPEACH
Eileen Z. Fuentes has been in healthcare administration for over 15 years.  In 2008, at just 34 years old, she was diagnosed with triple negative breast cancer and underwent aggressive treatment, which led to many unpleasant complications including a life threatening blood clot in her heart. While she came across skilled and compassionate healthcare workers, she was awakened to how deficient the medical establishment’s treatment model is but... Read More →

Speakers
avatar for Kevin Alexander

Kevin Alexander

Founder, Fit Men Cook
Kevin Alexander is a fitness enthusiast based in Dallas, TX.  His ah-ha moment happened when he saw a photo of himself on his friend’s Facebook—he was overweight, felt sluggish, and his blood pressure was steadily rising. So, he did what many people try to do—he started exercising to try to “out train” a poor diet. Kevin quickly learned that if he was going to accomplish his fitness goals, it would have to be... Read More →
avatar for Ronaldo Linares

Ronaldo Linares

Executive Chef/Speaker, Martino's Cuban Restaurant
RONALDO LINARES is a Cuban/Colombian/American, salsa-dancing, MMA-fighting, former US Marine, classically trained chef and restaurateur living his dream. | Passion infuses everything Ronaldo does – as CEO of Ronaldo’s Cocina and Executive Chef of Martino’s Cuban Restaurant in Somerville, NJ to speaking to youth groups and corporations about his personal journey to stepping on to the mat to compete as a NAGA (grappling... Read More →
avatar for Manuel Villacorta

Manuel Villacorta

Founder.Author.Speaker, Eating Free
A nationally recognized, award-winning registered dietitian with more than 16 years of experience as a nutritionist, Manuel Villacorta, M.S., R.D., is a respected and trusted voice in the health and wellness industry. He is the founder of Eating Free, an international weight management and wellness program, and one of the leading weight loss and nutrition experts in the country. He is the author of Eating Free: The Carb-Friendly Way to Lose... Read More →
avatar for Christy  Wilson

Christy Wilson

Founder, Christy Wilson Nutrition
Christy Wilson is a Registered Dietitian and a culinary and nutrition expert. Originally from the border town of Nogales, Arizona, she is a self-taught cook, health advocate and a teacher at heart. Professionally, Christy has been in the business of health and wellness as a nutrition counselor, food and nutrition writer, speaker and cooking teacher since 1999. | | After earning her Bachelor of Science degree from the University of Arizona... Read More →


Friday September 20, 2013 10:00am - 11:30am
Astor

10:00am

So you want to get fit? How to become your own superhero. (Workshop)
Do you remember growing up and wanting to look and feel as strong as your favorite superhero? Maybe you even wanted to be the one to save the day. But time has passed and you start to wonder, whatever happened to all those goals and aspirations you once had. What is it now that's blocking you from reaching your goals? Why is it that as we age, we tend to give up on those goals and dreams we had growing up? 
Whether your goal is to have that fit, model body, or even just to get yourself motivated enough to make it to the gym, this is the workshop for you! We'll cover how to stick with your plans by learning how to properly set, and meet your goals. Get the body you want, so you can life the life you've always dreamed of. Learn how to save yourself and become your own hero. 

Speakers
avatar for Jose Olivo

Jose Olivo

Fitness & Strength Coach, Joey's Gym Class
Joey Olivo is Master Trainer in the Nassau county area. He has thoroughly earned the reputation of being a highly innovative and sought after fitness trainer and athletic strength | coach. For over a decade, he has been in the fitness and sports performance industry, written  | for various publications such as New Living Magazine, LIB Magazine, and Sofrito for Your Soul. He holds numerous certifications... Read More →
avatar for Josette Puig

Josette Puig

Founder, GetJosette
Josette Puig is a Health and Fitness professional who has lived in Medway since 2007 with her 3 daughters and 1 son. She believes true transformation begins from the INSIDE out; Life changer, Motivational Speaker and Author of "Frumpy To Fabulous. One Change A Week To A Healthier You." | | Josette's Cuban parents sought political asylum in 1962 and moved to Philadelphia, PA. where she was born. Her father became a Pharmaceutical executive... Read More →


Friday September 20, 2013 10:00am - 11:30am
Duke of Windsor Suite

11:30am

Cafecito Break
Friday September 20, 2013 11:30am - 12:00am
Basildon

12:00pm

"R.E.A.C.H.: How Latino small business owners can create opportunities within the general market"

While we often think of Latino multi-cultural marketing as positioning general market brands to be relevant with Hispanic consumers, recent studies have found that Latino culture has a significant influence on the customs, traits, and tastes of the dominant U.S. culture. By delivering marketing strategies that are Responsive, Experiential, Authentic, Consistent, and of High-quality, today’s Latino small business owners can create opportunities to expand their products and services into the general market while maintaining the integrity of their own cultural values.

 

The target audience is Latino small business leaders seeking to expand their brand’s clout within the general U.S. market.


Speakers
avatar for Juan  Guillen

Juan Guillen

Juan Guillen is the founder, and CEO of LatinTRENDS (www.latintrends.com); a multi-platform media company that connects with the bilingual, bi-cultural and acculturated Hispanic community.  LatinTRENDS produces cutting edge lifestyle content that highlights impactful people and innovations to inform, entertain and inspire the forward thinking Hispanics in America.  Juan is a recognized leader in the Hispanic market.   Driven by... Read More →
avatar for Jonathan Barrera Mikulich

Jonathan Barrera Mikulich

Owner, Latino Branding Power
Jonathan Barrera Mikulich is the owner of Latino Branding Power, an award-winning marketing communications consultancy dedicated to providing culturally relevant strategies that connect brands with today’s Hispanic communities. | | Jonathan is a West Michigan based professional and has close to twenty years experience in graphic design, marketing, brand management, advertising, and public relations. He has worked with a variety of... Read More →
avatar for Magaly Rivera

Magaly Rivera

CEO/Principal Consultant, Mag Advisors
Magaly Rivera brings over 25 years’ experience in strategic planning, business development, and proposal management.  Prior to Mag Advisors, she was Vice-President of Development and Project Manager for Project LAMP at HITN – a national Latino public service television network.  Magaly garnered over $35 million in funding for HITN and played a major leadership role in bringing to this organization its largest multi-year... Read More →


Friday September 20, 2013 12:00pm - 1:00pm
Louis XVI Center

12:00pm

Content Creation Is The Ultimate Fan Advocacy

Relationships are the new currency. Instead of buying static ads to push products and services, the modern business needs to focus on a return on relationships and the power of one-on-one interactions. The largest return on relationships stems from advocates and the media created on behalf of a brand. Join this discussion with a leader in the industry, Ted Rubin, as he unveils the power behind "Return on Relationships."



Speakers
avatar for Ted Rubin

Ted Rubin

Author - Return on Relationship..., Social Marketing Strategist, Keynote Speaker, Brand Evangelist
Ted Rubin is a leading Social Marketing Strategist, Brand Evangelist and Keynote Speaker. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. As many may have heard, Ted recently left his position as Chief Social Marketing Officer of Collective Bias. In the words of Collective Bias Co-Founder John Andrews... "Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a... Read More →


Friday September 20, 2013 12:00pm - 1:00pm
Astor

12:00pm

Millennials: Creative, Sociable and Largest Market since Baby Boomers
Latinos in Social Media (LATISM) South Florida will be presenting an insightful panel discussion about the Millennial generation.  The Millennials - also known as Generation Y or GenY'ers - are those born during the years between 1982 to 1999 (loosely) and constitute a generation that is as large as the Baby Boomers (estimate put them at 75 million).  The societal, family, and changing world factors that have affected this generation are very different from Baby Boomers and make this generation difficult to typecast or to define.  They have become of age in the years of rapid technology growth.  
The panel will look into how Millennials are influenced by "peer" reviews and how they use social media to acquire information and - this might sometimes be more important - to share information and create content. The panelists will be Millennials themselves and they will explain and define - from their own experiences - not only their generation but also what they have encountered in the workplace and what creative plans they have used as communicators presenting case studies that have been successful.
We will show demographics of how companyies have been able to attract the Millennials attention through creative marketing and show some numbers about the integration of those campaigns with in the GenY community. 

Moderators
avatar for Blanca Stella Mejia

Blanca Stella Mejia

Social Business Manager, IBM
Blanca is a Digital Marketing Specialist focusing on Social Media, Content Marketing and SEO. Blanca has also been blogging for seven years and is also the founder of an award winning bilingual blog MiCaminar.com where she shares doses of inspiration, leadership and motivation. She blogs about Social Media at BlancaStella.com and was one of the Community Managers for Microsoft Research division, FUSE Labs. Currently, she is a Social Business... Read More →
avatar for NATASCHA OTERO-SANTIAGO

NATASCHA OTERO-SANTIAGO

FOUNDER, NOS COMMUNICATIONS
Natascha Otero-Santiago is a Public Relations professional with over 20 years’ experience in the US Hispanic market. In her role as principal of NOS-Communications, she helps small businesses and Forbes 500 companies create public relations and social media campaigns, as well as community events. Natascha is the founder of Parranda Puerto Rico, an organization whose mission is to unite and help the Puerto Rican diaspora in the US and create... Read More →

Speakers
avatar for Judith Barcelo

Judith Barcelo

Student, University of Texas
I am a Public Relations and Advertising major at the University of Texas at Arlington. I am a San Antonio, Texas native but grew up in Dallas for the majority of my life. Actively participating at my church is among one of my greatest passions. I currently am in charge of Missions as well as the worship. I have also had the great privilege of being the creative writer for Social Latino USA - published in Mercado Bilingue Newspaper. Through the... Read More →
avatar for Karen Comas

Karen Comas

Director of Social Media, Telemundo/NBCUniversal
Karen currently leads the Social Media strategy at Telemundo (NBCUniversal/Comcast). In this position she identifies the strategy for the network, specializing in elevating social engagement for all pillars of the Network, as well as identifying partnership opportunities that help weave clients organically into the social media conversation. Prior to managing social media, she worked in Programming which gave her... Read More →
avatar for Jackie  Gil

Jackie Gil

Creator & Executive Producer, ¡COLOR! Webseries
Jackie Gil is a public relations specialist with a journalism degree from the University of Houston. She serves as a liaison for the Ford Hispanic team, communicating with the media and organizations in Houston. | | Jackie is also the creator, executive producer and host of recently-launched mobile platform web series ¡COLOR!, tailored for today’s adventurous, conscientious and trendy Latina. The show spotlights extraordinary people... Read More →
avatar for Goldin Martinez

Goldin Martinez

Founder, GF Activewear/Get Focused Foundation
At 13 years old, Goldlin Martinez had a vision. He knew that some day he | wanted to start an organization that would not only help, but inspire | underprivileged children, empowering them to chase their dreams. At 18 | years old, Goldin discovered a passion for fitness and exercise, noticing a | change in not only his physical appearance but in his confidence. After a | year, Goldin was a certified personal trainer, a popular fitness model... Read More →
avatar for Lupita Riestra

Lupita Riestra

Lead Intern, Bloggers of Health
Maria Guadalupe is a college graduate with a BA in Communication Studies with an emphasis in Public Relations. Shes had the opportunity to expand her professional experience in a variety of settings. From nonprofit, education, and corporate work. She has experience with implementing new plans and currently, she is developing her administrative skills. | | She is experienced with news writing, blogging, producing news stories, campaign... Read More →
avatar for Daniel Rivero

Daniel Rivero

Social Media Editor, Fusion/Univision
Daniel Rivero grew up on music, skateboarding, and Cuban coffee, and those three things continue to define him, at least on the weekends.  A proponent of the power of people, he has long been fascinated with what moves populations to action and conversation. | | Daniel Rivero is a social media editor at for Fusion, an ABC News and Univision joint venture. He has formerly worked with Miami's NPR station WLRN, and as a freelance... Read More →


Friday September 20, 2013 12:00pm - 1:00pm
Park Avenue Central

12:00pm

Using Social Media for Insights: Drive Better Business Results with Social Data, Feedback and Engagement
A better understanding of your customer, the competition and the conversations around your company are critical factors for achieving business results today. The panelists will discuss:

• Tangible and easy to implement advice on how to use social media as an insight tool.

• Ways to discover new market and product enhancement opportunities by mining social data.

• How to outperform the competition by monitoring the performance of their products and campaigns.

• Techniques for developing more effective marketing campaigns by better understanding niche communities and top influencers.

• Tools and easy to implement techniques for getting started immediately.

• Insights from innovative companies about the ways they’re using social media to co-create and receive feedback from customers.

Speakers
avatar for Julie Diaz Asper

Julie Diaz Asper

Julie Diaz-Asper is a founding partner at Social Lens Research. Social Lens Research helps companies make research a more social experience. It creates engaging research experiences that are social and mobile to better understand hard-to-reach audiences. GigCoin, it’s proprietary network, facilitates the hiring and recruitment of influencers to participate in research. Julie has spent more than 20 years helping... Read More →
avatar for Tom  Dorf

Tom Dorf

Tom Dorf is the VP of Advertising Sales at MocoSpace, where he has been instrumental in developing integrated mobile campaigns for brands such as Nokia, Colgate, McDonald's, SoyJoy, Home Depot, Mazda, Dell, Mattel, IKEA, Subway, Ford just to name a few. MocoSpace is a mobile social network, with 35 million + members and growing at a rate of 20,000 new members per day. In July of 2013 Experian’s Hitwise ranked MocoSpace the #1 Mobile Phone... Read More →
avatar for Wendy Scherer

Wendy Scherer

Managing Partner, Social Studies Group, LLC
Wendy Goldman Scherer is the managing partner of The Social Studies Group, a market research firm that specializes in using social media conversations and visual content to help companies better understand their customers, competitors, markets and industries. She knew from her years as a partner with Bozell Worldwide that there was a great need for knowledge synthesis and business research that was more than a mere information dump or... Read More →
avatar for Melvin Wilson

Melvin Wilson

d'exposito & Partners
Melvin has spent 18 years becoming adept at directing the use marketing and technology in concert.  In his current role of Director of Digital Innovation at d Expósito and Partners, he oversees all of the agency’s Digital Media, Social Media, Mobility, Content Integration, and Product Development, working with AARP, Amway, ConAgra Foods, Port Authority of New York and Jersey, McDonald’s, and US... Read More →


Friday September 20, 2013 12:00pm - 1:00pm
Duke of Windsor Suite

12:00pm

Mobilizing Latinos to Academic Achievement
This panel will focus on obtaining access to higher education for Latinos. We will cover the topics of access, retention and graduation.  We will be discussing financial attainment, resources, scholarships and more to help you succeed in your journey. After all, just getting in is just the start of the journey.

Moderators
avatar for Ximena Hartsock

Ximena Hartsock

Adjunct Professor, American University
Ximena Hartsock is a Doctor in Policy studies, educator and entrepreneur.  She has 15 years of experience in education in the US as Assistant Superintendent, school principal, teacher and researcher.   In 2007 Ximena was appointed DC Public Schools Deputy Chief of Teaching and Learning. This position allowed her to expand international education, support instruction for ELLs, expand after school programs, and create... Read More →

Speakers
avatar for Teresita Chavez-Pedrosa

Teresita Chavez-Pedrosa

General Counsel, Eventcrowd
Teresita Chavez Pedrosa is a lawyer with a background in journalism. She is interested in every aspect of communications,particularly the effective use of social media and communications law. She is fascinated by how technology and social media are disrupting the legal profession and journalism, and is a dedicated student of developments in these areas. Ms. Chavez Pedrosa regularly lectures on the innovative use of social media and compliance... Read More →
avatar for Mariela Dabbah

Mariela Dabbah

Consultant, Author, Speaker, Red Shoe Movement | Latinos in College
Mariela Dabbah is a sought-after corporate consultant, international speaker, award-winning author and media contributor. She specializes in: 1) pipeline development; 2) leadership development; 3) women empowerment. She focuses particularly in diverse employees. Mariela helps companies interested in increasing their ROI by developing, retaining and promoting women and diverse employees to higher decision-making positions in their... Read More →
avatar for Julio Fuentes

Julio Fuentes

President, Hispanic Council for Reform and Educational Options
Mr. Fuentes, of Cuban descent, received his degree in Business Administration from Iona College in New York. After graduating, he began his career as an Investment Associate with Merrill Lynch from 1990-1992. For the next six years, Mr. Fuentes continued his career on Wall Street as an Investment Banker. Then in 1999, he joined the Jacksonville Chamber of Commerce as a Membership Specialist focused on the Hispanic market. During this time, Mr... Read More →
avatar for Jeb Ory

Jeb Ory

Co-founder and CEO, Phone2Action
I am passionate about international relations, and how our country interacts with others. I think technology is one of the strongest tools the world has to start, and effect, movements.


Friday September 20, 2013 12:00pm - 1:00pm
Park Avenue Suite South

12:00pm

Work, life and balance: ¿se puede?
Women in general, and Latinas in particular, struggle with the expectations that are the cultural norm within our community.Then they run into the reality of juggling different roles while still trying to balance it all. This session is geared towards women who want tips to help find more balance, deal with unsolicited advice, set limits with la familia and the in-laws, and realize they can define how they want to live their lives, regardless of what mami, abuelita and hermanas say. The idea is to let go of what everybody else expects from you to fulfill what you have defined as your goals, both in your personal and professional lives.

Moderators
avatar for Helen Troncoso, PT, DPT

Helen Troncoso, PT, DPT

DPT, Health & Wellness Expert/Consultant/Coach, Reinventing You, LLC
Dr. Helen Troncoso received her Bachelors Degree from Rutgers University and her Doctorate in Physical Therapy from the University of Medicine & Dentistry of New Jersey. She is CEO & Founder of Reinventing You, LLC, where she serves as a health and wellness consultant, helping busy people get healthy and fit with personalized wellness, fitness, and nutritional programs. A fierce advocate for women’s health, Helen is especially... Read More →

Speakers
avatar for Vicky Barrios, MSW

Vicky Barrios, MSW

Founder, Kindness and Kisses
Vicky Barrios, MSW, guides Latin@s on living, loving, and leading with heart and soul. As a Relationship Coach, Vicky helps singles map out their healthy love journeys, develop empowered dating skills, and create and maintain radically loving relationships.   Vicky is a proud 1st generation Colombian-American, born and raised in Queens, NYC, and has had over 12 years experience as a Therapist with a focus on adolescent development and... Read More →
avatar for Jeannette Kaplun

Jeannette Kaplun

Founder & Chief Content Officer, Hispana Global
An award-winning bilingual journalist and TV host featured on The Chew, Good Morning America, The Steve Harvey Show, Despierta América, and other shows, Jeannette  Kaplun is recognized as a lifestyle expert, parenting writer and conference speaker. Born in Texas and raised in Chile, Jeannette launched in 2012 her lifestyle blog Hispana Global in English and Spanish, which offers advice on parenting, beauty, travel, technology and... Read More →
avatar for Michelle Herrera Mulligan

Michelle Herrera Mulligan

Editor-In-Chief, Cosmopolitan for Latinas
Michelle Herrera Mulligan is the editor of Cosmopolitan for Latinas, the premiere women’s lifestyle publication targeted at English-speaking Latina women. Prior to Cosmopolitan for Latinas, Herrera Mulligan served as managing editor of LasFabulosas.com, an internationally syndicated website which celebrates Latina success. Her articles and reporting have appeared in more than 20 magazines, including Time, Glamour, and Martha... Read More →
avatar for Cynthia Santiago, LCSW-R

Cynthia Santiago, LCSW-R

Founder, Latina Wellness
Cynthia is a Transformational and Empowerment Coach, an Inspirational/Motivational Speaker, a Thought Leader, and a Happiness Expert who believes in helping people tap into the unlimited possibilities of life to help them realize their personal and professional excellence.   | That commitment has guided her 20 year career, where she has helped hundreds of women transform their personal and professional lives by supporting them in... Read More →


Friday September 20, 2013 12:00pm - 1:00pm
Herbert Hoover Suite

12:00pm

Funding your Tech Startup
Access to capital is one of the biggest barriers facing startups and Latino startups face additional challenges. Less than 2% of V.C. funding is going to Latino(a) founders at the present time, so we need to work even harder to achieve parity in this area.

This session will walk you through the ins and outs of getting your startup funded.

Speakers
avatar for William Crowder

William Crowder

Early stage investor in tech companies for Comcast Ventures and partner at leading global startup accelerator, DreamIt Ventures. The Comcast Ventures Catalyst Fund is focused on investing in tech startups with the potential for greatness and are led by diverse entrepreneurs. At DreamIt, I advise, coach, and develop early stage startups and prepare them for long-term success.
avatar for Mitch Kapor

Mitch Kapor

Mitch Kapor is co-Chair of the Kapor Center for Social Impact in Oakland, California, which is relentlessly pursuing creative strategies to leverage tech for positive, progressive change. Through Kapor Capital, Mitch is an active investor in seed stage tech companies, especially focusing on those which close gaps of access and opportunity across society. | | He is a Board Member of the Level Playing Field... Read More →
avatar for David Rose

David Rose

David S. Rose (@davidsrose) is a serial entrepreneur and active early stage investor who has founded or funded over 90 pioneering companies. He has been described by BusinessWeek as a “world conquering entrepreneur”, by Forbes as “New York’s Archangel”, and by Red Herring magazine as “patriarch of Silicon Alley”. From his initial involvement with the first online... Read More →


Friday September 20, 2013 12:00pm - 1:00pm
Conrad Suite

12:00pm

Latino SEM Strategies: Bringing Together PR, Blogging, and SEO
Limited Capacity filling up

Businesses of all sizes can no longer rely on a single or a few marketing channels to attract qualified prospects, engage audiences, and connect with key influencers. For brands to effectively connect with consumers and users across various channels, market niches and devices, building relationships across functional teams is a must.

In this conversational type panel, speakers will showcase their own experiences in creating relevant sharable content and working with cross-functional teams with shared goals. Leaders in their respective arenas of Hispanic search engine marketing, Latina mom blogging, multimedia production and broadcast PR will discuss the Nexus between SEO, Social Media and Public Relations; Marketing to Latinos and working with cross-functional teams; and the future of search, Latino SEO/SEM and online video. 

The panel discussion will be divided in THREE (3) tracks:

 

4.    CONTENT CREATION - Developing content that speaks to your audience

5.    CUSTOMER ENGAGEMENT - Engaging your audience with a clear purpose

6.    INTEGRATED MARKETING COMMUNICATIONS - Bringing new life to your marketing communications

Enjoy and be prepared to ask questions for the Q&A!

 


Moderators
avatar for Sebastian Aroca

Sebastian Aroca

Owner & Founder, Hispanic Market Advisors
Mr. Aroca co-founded Hispanic Market Advisors® with over 12 years of experience in Hispanic marketing began in 2007 with English to Spanish translations and Latino SEO services in Miami. With a simple desire to grow a niche market by helping brands and small- and medium-sized companies connect with the online Hispanic market. Connecting and engaging powerful brands with Hispanic consumers digitally often requires new technology. Hispanic... Read More →

Speakers
avatar for Romina

Romina

Blogger/Owner-Founder, MamáXXI
avatar for Manny Santos

Manny Santos

Divisional Vice President, PR Newswire / MultiVu
Manny Santos is a three-time Emmy Award-winning bicultural & bilingual media professional with over fifteen years of experience in Television and Video Production, as well as Marketing, Advertising and Public Relations.  | | He currently is the Director of PR Newswire’s Multicultural Division. He oversees all sales and business development efforts for a wide portfolio of marketing, multimedia, broadcast and monitoring media... Read More →


Friday September 20, 2013 12:00pm - 1:00pm
Jade

1:15pm

Social Good Lunch

Caring for the world starts with caring for YOU

Johnson & Johnson is committed to caring for the health and well-being of the world.  We support a range of programs that help create happier, healthier families and communities.  

We also know that caring for the world starts with caring for yourself, so we’ll spend Friday’s lunch keynote presentation helping you learn how to improve and maintain your personal health. Don’t miss this inspiring and informative event, featuring Univision’s Dr. Juan Jose Rivera, Ana Flores of Latina Bloggers Connect, the Johnson & Johnson Wellness & Prevention team and Text4Baby.


Live Salsa performance by: SalSeek's ON2 Dance Team
@SalSeek

 

Speakers
avatar for Susan Can

Susan Can

Director of Corporate Equity, Johnson & Johnson
Susan Can began her career with Johnson & Johnson in 1999 and joined the Johnson & Johnson Corporate Equity Group as Director in February 2011. In her current role, Susan leads Johnson and Johnson digital strategy for the group and oversees several US and Global cross-sector partnerships. Susan’s current areas of focus include mobile health and digital philanthropy. | | Susan is passionate about the opportunity mobile technology... Read More →
avatar for Raquel Garzon

Raquel Garzon

Vice President of Corporate and Sports Training Programs, Director of Nutrition, Human Performance Institute (HPI)
As a Keynote Speaker and Facilitator for over a decade at HPI, Raquel trains thousands of top corporate executives of Fortune 500 companies each year on Energy Management Technology. Raquel serves as the VP of Programs and Delivery, overseeing the instructional design of all course content and program delivery worldwide, as the Director of Nutrition she is responsible for all of the Corporate Athlete Course Nutrition content. Raquel... Read More →


Friday September 20, 2013 1:15pm - 2:15pm
Grand Ballroom

3:00pm

Pushing the Immigration Reform through tech innovation and social media
Tech Innovation and Social Media can move mountains but can it move bills?  Learn how the top leaders are engaging the online community to change hearts, move votes build consensus. 

Speakers
avatar for Sylvia Aguilera

Sylvia Aguilera

Director of Global Government and Public Affairs (GGPA), McDonald’s Corporation
Sylvia Aguilera is the Director of Global Government and Public Affairs (GGPA) for McDonald’s Corporation.  Based in Washington, DC, where she has spent most of her career, she uses her policy, stakeholder relations and strategic issues management expertise to create an environment in which the Brand and the business can flourish.  She focuses on global public affairs, outreach initiatives to global and national organizations and... Read More →
VL

Victor Landa

Victor Landa is the founder and editor of NewsTaco. He has worked for more than 30 years as a writer, journalist and community builder, mostly in TV news, at Univisión and Telemundo. He wrote an opinion column for Hearst's San Antonio Express-News for 20 years and did voter registration for SVREP in Texas, New Mexico and Colorado. He Owns Palabrero Communications where he advises clients on media strategy, message crafting, storytelling and... Read More →
avatar for Cesar Vargas

Cesar Vargas

Cesar Vargas is a nationally recognized leader and innovator at the forefront of the groundbreaking DREAM Act movement. Cesar brings a unique and varied government and political background that extends to the three branches of our government including experience in Congress, Kings County’s District Attorney Office, and the New York State Supreme Court. However, the opportunity to work with exceptional political and community activists is... Read More →
JV

Jorge Viera

Univision Anchor


Friday September 20, 2013 3:00pm - 4:00pm
Park Avenue Suite South

3:00pm

Meet the new Americano
Understanding the demographic of the new Latino is crucial for our businesses. Who are the new Latino(a)s? What do they like? What do they watch? Where do they spend their money? What do they consider themselves? Is it really a melting pot? Come meet the top experts in the field who will help us answer these questions.

Speakers
MA

Midy Aponte

Executive Director of the American Latino Heritage Fund
FF

Fernando Febres

Multicultural Marketing Planner, General Mills, Inc.
Fernando Febres was born and raised in Puerto Rico. He currently works at General Mills as the Marketing Communications Planner supporting the Multicultural Center of Excellence and Qué Rica Vida, General Mills’ owned media platform dedicated to Hispanic food culture content and recipes.   In this role, Fernando leads the social media strategy and execution for Qué Rica Vida, supports broad digital marketing... Read More →
LO

Linda Ong

President, TruthCo.
Linda Ong is the president of TruthCo., an independent brand consultancy crafting culturally relevant insights and brands. Ong and TruthCo. have been at the center of some of the most high-profile brand transformations in the media and entertainment industry over the past 20 years including the brand strategy for History Channel and the Ellen DeGeneres Show, the re-launch of Bravo, and the recent ascendance of Univision. | Prior to opening her... Read More →


Friday September 20, 2013 3:00pm - 4:00pm
Conrad Suite

3:00pm

Monetizing your BLOG!
Just started a blog and want to learn how to monetize it? Are you a veteran blogger and still haven't found the correct way to generate revenue? This is the panel for you!

Some topics that will be covered:
  1. Affiliate Marketing/Ad Networks (There's more out there than just Adwords)
  2. What do the Sponsors look for
  3. When working with brands, how do you determine your worth?
  4. How to grow your community
  5. How to grow your network


Speakers
avatar for Alcides Aguasvivas

Alcides Aguasvivas

Owner, Pix-l Graphx
Twitter: @alcidezx3 | | Alcides Aguasvivas is Co-Owner of Pix-l Graphx, a creative design agency based in New Jersey. The company is dedicated to helping companies with brand design, marketing and advertising. Alcides, studied at William Paterson University in New Jersey and has about twelve years of graphic design experience. He loves to brainstorm, share ideas and build relationships with clients. He spends most of his time reading all... Read More →
avatar for Dennise Icaza

Dennise Icaza

Founder & Editor, Ahorros para Mamá
Denisse Icaza is a freelance writer and social media consultant. Completely bilingual, Denisse also holds a Bachelor’s degree in Business Administration and Management from Florida Atlantic University.  | | She is the founder and editor of the award-winning blog AhorrosparaMama.com, one of the pioneers of its kind that offers Spanish-speaking moms new ways to save time and money while not having to sacrifice quality and their favorite... Read More →
avatar for Nadia Jones

Nadia Jones

The Niche Mommy
Nadia is a Social Media Strategist offering clients social media marketing, digital content management and content creation solutions. She also assists brands with multicultural blogger outreach strategies through the Niche Parent Network, a network of diverse and multicultural bloggers. Through the network, she connects brands and marketers to diverse social influencers to generate buzz and visibility to advertising and marketing campaigns... Read More →


Friday September 20, 2013 3:00pm - 4:00pm
Astor

3:00pm

Experiential Learning: Students create, lead, research, explore to learn Science and Math
Limited Capacity seats available

Learn how to engage students in Science and Math using culturally relevant content, music and research. When students move from passive learners to proactive authors, the magic bulb turns on. If in doubt, just come and see the experts share best practices.

Speakers
avatar for Jesse Bisceglia

Jesse Bisceglia

Senior Education Officer, Premier Transmedia
Jesse is a creative thinker who is passionate about making learning fun and engaging for every kid. With a Masters degree in Early Childhood Education and another Masters in Literacy, Jesse leads a dynamic team of educators at Premier Transmedia.


Friday September 20, 2013 3:00pm - 4:00pm
Louis XVI Center

3:00pm

Town Hall Meeting- STATE OF EDUCATION
This fascinating meeting will offer an overview of the State of Education in the Latino community led by an interactive panel of top professionals. Topics discussed will include Educational Attainment/Workforce Opportunity.

Moderators
avatar for John  Moreno-Escobar

John Moreno-Escobar

LYHEP - ColEF, Social Entrepreneur
John Moreno-Escobar is a successful social entrepreneur, community leader and executive innovator. His passion for education equality and access to higher education for all, motivated him to get involved in several projects. A native “rolo” from Bogotá, Colombia, John founded his own non-profit organization, Latino Youth for Higher Education Program (LYHEP) in 2009, which main mission is to assist immigrant Latino students and families with... Read More →

Speakers
avatar for Dr. Ivonne Diaz Claisse

Dr. Ivonne Diaz Claisse

CEO, HISPA
Ivonne Díaz-Claisse, PhD President & CEO, HISPA   Ivonne Díaz-Claisse is the founder, President and CEO of HISPA, Hispanics Inspiring Students’ Performance and Achievement. HISPA is a non-profit 501(c)3 that encourages students’ success by recruiting, supporting and coordinating Latino professionals’ participation in educational programs in the communities where they live and work. Under her... Read More →
avatar for Mary Fernandez

Mary Fernandez

CEO, MentorNet
Mary Fernández is CEO of MentorNet (www.mentornet.org) a mentoring community devoted to encouraging the persistence and success of individuals pursuing careers in science, technology, engineering and mathematics (STEM), from the earliest point of interest through every advancement.  Mary spent seventeen years at AT&T Labs Research, most recently as Assistant Vice Present of Information and Software Systems Research.  Mary is an active... Read More →
avatar for Frank Gómez

Frank Gómez

Strategic Alliances Executive, Educational Testing Services (ETS)
Frank Gómez oversees initiatives to identify and strengthen relations with organizations that are important to Educational Testing Services (ETS), the world’s leading educational assessment and research institution. The nonprofit company scores more than 50 million tests per year, including the SAT, GRE and the Test of English as a Foreign Language. In this capacity, he works with the business units, Marketing and... Read More →
avatar for Miguel A Garcia Jr

Miguel A Garcia Jr

President & CEO, National Urban Fellows
From his days as a National Urban Fellow, Miguel Garcia's professional journey has come full circle, leading him back to the institution that provided him with an edge. Throughout his career he has held a variety of leadership and staff roles in the corporate, government, and nonprofit sectors. His focus in the diverse areas of public policy, grantmaking, school-to-work transition, youth leadership development, and education has enabled him to... Read More →
avatar for Dr. Frank D. Sanchez

Dr. Frank D. Sanchez

Vice Chancellor, CUNY (The City University of New York)
In January 2011, Dr. Frank D. Sanchez was appointed as the Vice Chancellor for Student Affairs at the City University of New York (CUNY).  Today, CUNY is the largest urban, public university in America serving over 500,000 students across 24 institutions.  For over 20 years Dr. Frank D. Sanchez has worked to advance campus student services, programs and policies aimed at increasing student success and degree completion.  From... Read More →


Friday September 20, 2013 3:00pm - 4:00pm
Jade

3:00pm

LGBTQ Latin@: How technology is helping to break down health, cultural and social barriers.
Framed by the immigration and gay marriage debates in 2013, there is no doubt that LGBTQ Latinos face obstacles and challenges. But social media and the connected web have begun breaking down health, cultural and social barriers. We are seeing conversations taking place and that is bringing awareness to a community that hasn't always been served in the Latino space.

Moderators
avatar for Natalia Oberti Noguera

Natalia Oberti Noguera

Founder & CEO, Pipeline Fellowship
Dubbed "The Coach" by Marie Claire, Natalia (aka Ms. Oberti Noguera) is Founder and CEO of Pipeline Fellowship, an angel investing bootcamp for women that's changing the face of angel investing and creating capital for women social entrepreneurs. Natalia holds a BA in Comparative Literature & Economics from Yale. She has been featured in Bloomberg Businessweek, Mashable, Reuters Money, TechCrunch, The New York... Read More →

Speakers
avatar for Rosa Alonso

Rosa Alonso

Founder & President, Mi Vida Tec, Mi Vida Tec
Rosa Alonso, Founder & President of Mi Vida Tec is a intra/entrepreneur, industry expert, consultant, and frequent speaker on multicultural, international marketing, technology, digital, mobile, social/new media and multimedia content creation and distribution. A passionate innovator, she was most recently honored at the 2013 South by Southwest Interactive Festival (SXSWi) with "The Innovator" Award and as a "Social Revolucionaría... Read More →
avatar for Carlos Macias

Carlos Macias

Digital Strategist/Social Connector, XL Alliance
Carlos Macías is a bilingual journalist, digital strategist and social media forecaster with experience on business, urban, social and foreign affairs.  | | Carlos is currently team member at XL Alliance, a multicultural cross-channel marketing in NYC, as a digital strategist. The firm specializes on turning cultural trends into profits while keeping a stern ethical commitment to bring value to the communities they participate in... Read More →
avatar for Brian Pacheco

Brian Pacheco

Social Media and Communication Strategist, National Hispanic Media Coalition
Brian Pacheco is the Social Media and Communications Strategist at the National Hispanic Media Coalition (NHMC) and a subject in documentary "Gay Latino L.A.: Coming of Age". Born and raised in Los Angeles to immigrant parents from El Salvador, he graduated UC Berkeley with a B.A. in History. Prior to joining NHMC he was the Spanish-Language Media Strategist at GLAAD (the nation's LGBT media advocacy organization), where he worked with Spanish... Read More →
avatar for Ignacio Torres

Ignacio Torres

Segment Producer, ABC/Univision Fusion
Ignacio Torres is a Segment Producer for the Alicia Menendez Show on Fusion, an ABC News and Univision joint venture launching on October.  He was previously at NBC News where he worked as a video web producer and was a News Associate for the TODAY Show, weekend edition and Rock Center with Brian Williams. California-native, Ignacio is a proud University of California, Davis  and Columbia Journalism School... Read More →


Friday September 20, 2013 3:00pm - 4:00pm
Park Avenue Central

3:00pm

Mental Health: Breaking the Silence in the Latino Community
Too often, Latinos suffer in silence while going through the most trying times, leaving many mental health illnesses undiagnosed. We'll be discussing what the best culturally relevant strategies are to break these deeply rooted cultural and socioeconomic road blocks that have stigmatized people with mental illness for too long.

Moderators
avatar for Pauline Campos

Pauline Campos

Dimelo Advice Columnist, Latina Magazine
Pauline Campos is founder of Girl Body Pride, a site born from the single realization that it was her actions and her words that will determine how her own daughter will see herself in the mirror as she grows more aware of the world outside of fairy tales and princesses. A lifelong emotional eater, Pauline can remember hiding in her parents’ pantry as a girl as young as six to eat what she could without being noticed. By the time she was... Read More →

Speakers
avatar for Nelly Maseda, MD

Nelly Maseda, MD

Pediatrician, Author, Montefiore Medical Center
Nelly Maseda was born and raised in Washington Heights, Dominican Mother, Cuban father. Left to raise three children by herself, her two older brothers dropped out of our local public high school. Dr. Maseda attended Aquinas High School in the South Bronx, went onto Cornell University and Einstein Medical School. She has been practicing pediatrics for twenty five years, serving a predominantly Latino community of beautiful hard working... Read More →
avatar for Ane Romero

Ane Romero

Mental Health Advocate and Suicide Prevention Trainer, See, Believe, & Achieve
Ane Romero was raised in Las Vegas, New Mexico and currently resides in Washington, DC. She received her B.A. in Political Science and M.P.A from New Mexico Highlands University, where she served as the first female elected Student Body President and was appointed to the New Mexico Commission on Higher Education. Ane is trained and certified in suicide prevention through The Yellow Ribbon Suicide Prevention Program and has provided trainings... Read More →
avatar for Jessica Valle

Jessica Valle

Founder, Bloggers of health
Jes Sofia Valle works in child and family psychotherapist and Social Media. Her passion is to connect companies and networks; those who support efforts are for family and children, whether it is in education, health and/or in technology (social media/Blogging). She enjoys helping as a clinician, social media person, as her Goals are to Motivate, Encourage, Educate and Help Lives. | | Jes Valle has a strong background in community advocacy... Read More →


Friday September 20, 2013 3:00pm - 4:00pm
Duke of Windsor Suite

3:00pm

Women in Tech - Latina Tech Entrepreneurs
Latinas in Tech are hard (if not impossible) to find. Come meet the top Latinas in technology, join their journey and learn how you can help them start a movement of Latina Founders. Perhaps you can even join their ranks!

Moderators
avatar for Adrian Carrasquillo

Adrian Carrasquillo

Breaking News Reporter, BuzzFeed
Adrian Carrasquillo is a Breaking News Reporter at BuzzFeed. The site is growing its breaking news team and working to figure out how breaking news can and should work on the social web. Previously, Adrian was the social media manager and an editor/reporter for NBC Latino, an English-language news site from NBC News he helped launch. As the architect for its social media platforms, including strategy, daily execution and advising the... Read More →

Speakers
avatar for Jennifer Arguello

Jennifer Arguello

Executive Director, Latino2
Jennifer who is a Silicon Valley native and dual citizen of Costa Rica and the United States. She is an accomplished speaker and principle brain trust for women in technology and Latinos in STEM. She has a background in programming that includes a BS in Computer Science from UC San Diego and brings to the table over a decade of experience in technology. She has contributed ideas and purpose to companies creating products from mobile apps to the... Read More →
avatar for Sarah Esper

Sarah Esper

CTO/CPO and Co-Founder, ThoughtSTEM
I am currently a 4th year PhD student at UCSD in Computer Science focusing on Computer Science Education. I have also Co-Founded ThoughtSTEM, a company dedicated to teaching 8-18 year olds programming using a project-based curriculum. I am passionate about finding effective ways of teaching programming to younger students in schools, as part of other programs and on their own at home.
TM

TANYA MENENDEZ

CMO, Maker's Row
Growing up in the San Francisco Bay Area, Tanya studied technology and its socioeconomic impacts on rural economies at UCSD. Conducting a number of studies on financial technology advancements in Oaxaca, Mexico, she co-authored “The Economics of Migration”, published by the University of California. Shortly thereafter, Menendez joined the Google Strategy and Integration group advising on internal system operations. In 2011 Menendez... Read More →


Friday September 20, 2013 3:00pm - 4:00pm
Herbert Hoover

4:30pm

Beginner Salsa Lesson w/ Talia Castro-Pozo of Sunset Salsa - Cancelled
Get Ready to Dance! Hope to see you all there!

To sign up or get more information please contact Natalie at natalie@salseek.com
 

Friday September 20, 2013 4:30pm - 5:30pm
East Foyer

4:30pm

Cafecito Break
Friday September 20, 2013 4:30pm - 5:30pm
Basildon

4:30pm

"Latinos Beyond Reel" Documentary Presentation
(80 Minute Screening, 30 Minute Discussion)

"LATINOS BEYOND REEL is a hard-hitting documentary about how Latinos are marginalized and vilified in the U.S. media—with grave consequences."One in six adults and one in four children in the US are Latinos, but their reality is rarely depicted in the mainstream media. Interviews of scholars, actors, filmmakers, and Latino children reveal a striking pattern: in both news and entertainment, Latinos are overwhelmingly represented in narrow and negative ways, as people who are a drain on, and a threat to, society. Most disturbingly, children’s games and cartoons contain violent connotations against Latinos. This film documents the history, evolution, and meanings of these images, and how they deeply and harmfully affect Latinos, and the nation as a whole.

Moderators
avatar for Carolina Gonzalez

Carolina Gonzalez

Senior Producer, NPR's Latino USA / Futuro Media Group
Carolina Gonzalez is an award-winning journalist and scholar with over two decades of experience in print and radio. She served as an editorial writer at the New York Daily News, and has covered education, immigration, politics, music and Latino culture in various alternative and mainstream media outlets, such as WNYC radio, AARP Segunda Juventud, SF Weekly and the Progressive Media Project. The guidebook she co-authored with Seth Kugel, Nueva... Read More →

Speakers
avatar for Edwin Pagán

Edwin Pagán

Edwin Pagán is a New York-based filmmaker, producer, photographer, cinematographer, screenwriter and cultural activist with over 25-years of hands-on experience in content creation, film production, design concurrence and branding, and social media manager in both the documentary and narrative film sectors. | His extensive experience with arts groups includes working at the Bronx Council on the Arts (BCA), Association of Hispanic... Read More →
avatar for Miguel Picker

Miguel Picker

Miguel Picker, a New York-based Chilean American filmmaker, is an award-winning editor, director, and music composer with nearly three decades’ experience. He edited and composed music for Borinqueneers (2007), broadcast nationally on PBS in 2007 and the winner of the Audience Award at the Orlando Hispanic Film Festival, 2009, and Insight Award of Excellence by the National Association of Film and Digital Media Artists, 2008. He also... Read More →


Friday September 20, 2013 4:30pm - 6:30pm
Astor

4:30pm

Screening of "The Fifth Estate"
Limited Capacity seats available

Triggering our age of high-stakes secrecy, explosive news leaks and the trafficking of classified information, WikiLeaks forever changed the game. Now, in a dramatic thriller based on real events, “The Fifth Estate” reveals the quest to expose the deceptions and corruptions of power that turned an Internet upstart into the 21st century’s most fiercely debated organization. The story begins as WikiLeaks founder Julian Assange (Benedict Cumberbatch) and his colleague Daniel Domscheit-Berg (Daniel Brühl) team up to become underground watchdogs of the privileged and powerful. On a shoestring, they create a platform that allows whistleblowers to anonymously leak covert data, shining a light on the dark recesses of government secrets and corporate crimes. Soon, they are breaking more hard news than the world’s most legendary media organizations combined. But when Assange and Berg gain access to the biggest trove of confidential intelligence documents in U.S. history, they battle each other and a defining question of our time: what are the costs of keeping secrets in a free society—and what are the costs of exposing them?"

“The Fifth Estate” is presented by DreamWorks Pictures and Reliance Entertainment in association with Participant Media and is produced by Steve Golin and Michael Sugar, with Bill Condon directing. The screenplay is by Josh Singer, based on the book “Inside WikiLeaks” by Daniel Domscheit-Berg and the Guardian book “WikiLeaks” by David Leigh and Luke Harding. The film will be released in U.S. theaters on October 18, 2013.


Friday September 20, 2013 4:30pm - 6:30pm
The Lighthouse 111 E 59th St, New York NY 10022-1202

7:00pm

LATISM Awards Gala "El Gran Gatsby"
In celebration of LATISM's 5 amazing years, and the incredible achievements of the nominees, join us for the awards gala, inspired by El Gran Gatsby! 

Come in theme or just come glam but "bring-it" and get ready to party! 

Live Musical performances by

Male vs Female (Jillian Valentin, Omar Torres & Band)  @MalevsFemale

La Malanga Band (featuring Jessica Rodriguez ""La Timbalera"" & Michelle Palmieri) 

and

DJ Alkaline  @DJAlkaline

with

Red Carpet interviews by Lizza Monet Morales @xoxoLizza

Friday September 20, 2013 7:00pm - 12:00pm
Grand Ballroom
 
Saturday, September 21
 

8:30am

Education Keynote: It Takes A Villiage
Live Dance performance of "Tiburon"by students of the Unified Dance Studio

Speakers
avatar for Freada Kapor Klein, Ph.D.

Freada Kapor Klein, Ph.D.

Freada Kapor Klein's focus is to work on closing unfair gaps of access, opportunity, achievement, and success; these efforts span both for profit and non-profit sectors.   As a Partner at Kapor Capital (www.kaporcapital.com), Freada invests in women entrepreneurs and entrepreneurs of color whose IT start-ups aspire to generate economic value and positive social impact.  Kapor Capital’s investment sectors include, but are not... Read More →


Saturday September 21, 2013 8:30am - 9:30am
Grand Ballroom

10:00am

STORIES THAT CHANGE OUR WORLD - How The Film Industry Uses Social Media As Their Soap Box
Good stories can move people to laughter, to tears and most importantly, to action. Filmmakers are creating content to raise awareness about the ever-changing and diverse Latino experience, our actions for social good, and the importance of social justice. They’re one step ahead, using the digital space as their soap box. Let’s talk with panelists in the film and television industries who use social media to spark the flame that lights the fires in our hearts and in our communities!

Moderators
avatar for Lisann Valentin

Lisann Valentin

Co-Director, NYC Chapter, Latinos in Social Media [LATISM]
| Lisann Valentin, Co-Director LATISM New York is a professional actor, writer and lawyer who is passionate about using social media as an inspirational and functional tool to create opportunities for Latinos. | | Lisann has appeared in films, commercials, episodics and within new media. She is also the founder of the lifestyle blog Her Deep Thoughts  where she promotes wellness and motivates her readers to pursue their bliss... Read More →

Speakers
avatar for Maria Agui Carter

Maria Agui Carter

Writer/Director, REBEL and Chair, National Association of Latino Independent Producers., Iguana Films
President, Iguana Filmsiguanafilms.comfacebook.com/rebel-documentary youtube.com/user/IguanaFilmsChannel/videos | María Agui Carter immigrated to the U.S. from Ecuador as a child, grew up an undocumented "Dreamer," and graduated from Harvard University. She produces films for PBS and Cable, specializing in visual arresting and complex storytelling as a writer, director and producer. She is an advocate for Latino and social issue filmmakers... Read More →
avatar for Michael Cordero

Michael Cordero

Manager of EdTech and Media, Urban Arts Partnership
Michael Shawn Cordero is a creative agitator who believes in growing community first through education, social equity and culture. He has launched several successful arts, community and media based businesses. His motivation stems from the desire to facilitate economic and intellectual contributions for the youth and community around him. With a strong reputation for promoting social, political and cultural awareness in order to provoke change... Read More →
avatar for Edwin Pagán

Edwin Pagán

Edwin Pagán is a New York-based filmmaker, producer, photographer, cinematographer, screenwriter and cultural activist with over 25-years of hands-on experience in content creation, film production, design concurrence and branding, and social media manager in both the documentary and narrative film sectors. | His extensive experience with arts groups includes working at the Bronx Council on the Arts (BCA), Association of Hispanic... Read More →


Saturday September 21, 2013 10:00am - 11:00am
Astor

10:00am

Chambers of Commerce? Are you considering joining a local chamber of commerce?
Networking 
CONNECTIONS - to business prospects, opportunities and relationships that encourage Business Development. 

Advocacy
ACCESS - to elected and appointed officials

INFLUENCE - over public policy decisions impacting business and the quality of life in  local economies.


RESOURCES - to enhance your business and career. 

VISIBILITY 

We also throw free ribbon-cutting ceremonies for new businesses!

Moderators
avatar for Luis Omar DeLaHoz

Luis Omar DeLaHoz

Vice President Lending Team, The Intersect Fund
Luis De La Hoz has a passion for small business. The Edison resident started out managing a medical center and several restaurants in his native Colombia. His marketing acumen led to increased sales, more employees and new locations. Success was sweet, but De La Hoz’s sights were set on America. In the early 2000s, De La Hoz moved to New Jersey to help family friends start a tax preparation and financial services firm called Mar Mar... Read More →

Speakers
avatar for Tayde Aburto

Tayde Aburto

Co-Founder, Hispanic Chamber of E-Commerce (HISCEC)
Mr. Aburto holds a Bachelor's Degree in Economics from the University of Michoacán, San Nicolas de Hidalgo in Morelia, Mexico in 2000. He is a graduate of Tec de Monterrey's Graduate School of Business Administration and Leadership (EGADE) where he received his Master's in Marketing. Mr. Aburto has over 13 years of extensive work experience in both the public and private sectors. Areas of specialty are in electronic business... Read More →
avatar for Carlos Medina

Carlos Medina

Chairman of the Board, Statewide Hispanic Chamber of Commerce of NJ
Position: Principal - PresidentEducation: Construction Management Program PACE University Certification - 2011Juris Doctor, Rutgers School of Law - 1992B.A. Political Science, Rutgers College of Arts & Sciences – 1989Community / Volunteer Service:Chair - Statewide Hispanic Chamber of Commerce, 2012 to presentBoard Member - NJ Economic Development Authority, 2004-2007 (Chair - Real Estate Sub-Committee)Chair - Transportation Sub-Committee of... Read More →
avatar for Reina Valenzuela

Reina Valenzuela

CEO, Starfish*Global, LLC
Reina Valenzuela, MBA, CEO of Starfish*Global, LLC, a business advisor for the Small Business Development Centers at Rutgers University, The College of New Jersey, and William Paterson University. Reina is a social and business entrepreneur passionate about community building online and on the ground. Reina coaches professionals and entrepreneurs on how to start, manage, and expand their presence on main street, global markets, and the... Read More →


Saturday September 21, 2013 10:00am - 11:00am
Jade

10:00am

The secrets of viral photography (workshop) - Cancelled
Did you know that one of the top Instagram leaders is a fellow Latino? Did you know that a new movement is being built to bring more Latinos behind the lens? Did you know that a picture is worth 1,000 words plus 100% more unique visits?  Find out the secrets during this workshop while you get hands-on experience with the experts. 

Speakers
avatar for Ramon Nuez

Ramon Nuez

Founder & Curator, Latinos Behind The Lens Media Group
Latinos Behind The Lens | | I am curator & founder of Latinos Behind The Lens. The primary focus of Latinos Behind The Lens is to increase the education & participation of Latinos in photography -- through expert photographer interviews and skilled camera work. | | Ramon B. Nuez Jr. | Visions | | I am a professional photographer based out of New York City. You can find my portfolio at Ramon B. Nuez Jr. | Visions.
avatar for Kathleen Pagan

Kathleen Pagan

Endlessly Elated
Kathleen Pagan attended Hofstra University’s Zarb School of Business where she received a B.B.A. with a concentration in Finance. She has spent most of her finance career in the beauty industry. In 2013, Kathleen took her lifelong obsession with weddings and her passion for fashion and foundedEndlessly Elated, an event design “shop” focusing on bringing celebrations to life. Kathleen is also the writer of her own blog... Read More →


Saturday September 21, 2013 10:00am - 11:00am
Louis XVI Center

10:00am

Financial Literacy: From ABC’s to the American Dream (Workshop)
Limited Capacity seats available

Let's learn the basics of managing our finances. We'll explore the hidden secrets and the fundamentals to a sustainable future. In this workshop we will explore the different tools available to better handle cash flow and savings at every stage of our lives: from starting a family, growing a family, student loans and retirement.

Speakers
avatar for Valeria Esparza

Valeria Esparza

Assistant Vice President Education Financial Services, Wells Fargo
AVP, Account Executive Education Financial Services Wells Fargo & Company | Valeria Esparza is assistant vice president for Wells Fargo Education Financial Services. In this role she is responsible for managing business relationships with colleges and universities in the New York City metro area and New Jersey. Valeria helps students and families pay for college by educating financial aid offices about college financing solutions available... Read More →
avatar for Suzanne Martindale

Suzanne Martindale

Suzanne Martindale is a Staff Attorney at the West Coast Office of Consumers Union, the advocacy and policy arm of Consumer Reports. Ms. Martindale works on a range of consumer finance issues, including payments, banking, debt collection, consumer credit and financial reform. She has testified before Congress, the Department of Education and the California Legislature, and is a registered lobbyist in several states. She has given briefings and... Read More →
avatar for Jasniya Sanchez

Jasniya Sanchez

Executive Director, Qualitas of Life Foundation


Saturday September 21, 2013 10:00am - 11:00am
Park Avenue Central

10:00am

Student Software Coding Experiences for Future Latino Entrepreneurs
The new knowledge economy of tech startups and entrepreneurship requires fundamental programming skills. The growing Hispanic/Latino population are consumers of social media and mobile apps; but, where are our tech leaders? To support a pipeline of Hispanic/Latino tech talent, learn about coding workshops, hackathons, internships, and summer camp experiences that expose K-16 students to a unique learning experience. These activities not only introduce students to a tech career but also provide mentoring for future college aspirations.

Moderators
avatar for Alberto Roca

Alberto Roca

Executive Director, DiverseScholar
Dr. Roca is Executive Director of the non-profit, DiverseScholar, a project of Community Partners. Dr. Roca is a first-generation Peruvian-American born in Houston, Texas; and, he received his Ph.D. in Molecular Biology from the University of Wisconsin, Madison. Dr. Roca was a President's Postdoctoral Fellow in the Biochemistry Department at the University of California, Irvine. While conducting biophysical and bioinformatic research, Dr. Roca... Read More →

Speakers
avatar for Rebecca Garcia

Rebecca Garcia

Co-Founder, CoderDojo
Ms. Garcia is co-founder of CoderDojo NYC-- a non-profit dedicated to teaching youth ages 7-17 how to code, a part of the global CoderDojo movement with over 200 chapters in 20 countries. She is passionate about getting more girls in tech. Ms. Garcia is a full-time Ambassador at the Hello World Foundation, inspiring the next generation of young creators through technology. Previously she was the CTO of Greatist, a health and fitness media... Read More →
avatar for Oscar Menjivar

Oscar Menjivar

Co-Founder, Urban Teens eXploring Technology (UrbanTxT)
Oscar Menjivar is a pioneer in bridging the technology gap in low-income communities. He developed innovative technology strategies, which have transformed the lives of thousands of Angelenos.   In 2010, Mr. Menjivar founded the non-profit URBAN Teens eXploring Technology (www.URBANTxT.com), an organization that inspires young men of color to become technology leaders. URBAN TxT uses coding to help students learn entrepreneurship, public... Read More →
avatar for Jarvis Sulcer

Jarvis Sulcer

Executive Director, Level Playing Field Institute
Dr. Sulcer is Executive Director of the Level Playing Field Institute. He brings with him a deep passion for the LPFI mission and experience in making an impact through education. He received his Ph.D. in Nuclear Science and Engineering at Cornell University in 1998. He was the only African-American male in the United States to receive a Ph.D. in his field of study that year. He graduated from Southern University in 1991 with a B.S. in Physics... Read More →


Saturday September 21, 2013 10:00am - 11:00am
Conrad Suite

10:00am

Using Tech Innovation to Empower English Language Learners
In spite of many Latino students making use of online media, a large percentage of the Latino population is underachieving. This session offers an opportunity to fuse educational content with digital resources through the discussion and demonstration of different services, resources and ideas.

The tools are aimed at using technology to improve and further the education of the Latino population. This session will help teachers and administrators build a more customized learning environment for English Language Learners.

Presenters will introduce and describe various websites and digital resources that are geared towards teaching and enriching the educational experience of Latino students, with the participants offering comments and suggestions.

Speakers
avatar for Eudes S. Budhai

Eudes S. Budhai

Eudes is a NYSABE (New York State Association for Bilingual Education) and NABE (National Association for Bilingual Education) Past President. Currently, he is the Westbury Schools Interim Assistant Superintendent, Curriculum, Instruction and Personnel. Below you will find his contact information.
avatar for Yvonne De La Pena

Yvonne De La Pena

Chief Academic Officer, Plaza Familia
Yvonne De La Pena is a self-proclaimed bicultural Latina interested in all things technology and education. She graduated with a PhD in Educational Psychology from the School of Education & Information Studies at the University of California, Los Angeles, where she focused on interactive learning media. Raised in Mexico, Dr. De La Pena returned to Texas after high school with her parents and younger sister, where she obtained a B.S. in Computer... Read More →
avatar for Teddy Rice

Teddy Rice

President and Co-Founder, Ellevation
Software entrepreneur focused on building tools for K12 professionals serving English Language Learners. Prior to co-founding Ellevation, 10 years experience as a venture capitalist and management consultant.


Saturday September 21, 2013 10:00am - 11:00am
Herbert Hoover Suite

10:00am

Fueling your active lifestyle with whole foods! (Workshop)

Take the mystery out of eating for fitness and wellness. Kevin and Christy will break down how to select healthy ingredients to prepare delicious nutrient-rich foods. Whether your goal is to maintain optimal health or training for a marathon, you don't need to spend your money on processed foods. Instead, you could be spending less time in the grocery store and kitchen, and still fueling yourself with meals that help you achieve your health and fitness goals.  



Speakers
avatar for Kevin Alexander

Kevin Alexander

Founder, Fit Men Cook
Kevin Alexander is a fitness enthusiast based in Dallas, TX.  His ah-ha moment happened when he saw a photo of himself on his friend’s Facebook—he was overweight, felt sluggish, and his blood pressure was steadily rising. So, he did what many people try to do—he started exercising to try to “out train” a poor diet. Kevin quickly learned that if he was going to accomplish his fitness goals, it would have to be... Read More →
avatar for Christy  Wilson

Christy Wilson

Founder, Christy Wilson Nutrition
Christy Wilson is a Registered Dietitian and a culinary and nutrition expert. Originally from the border town of Nogales, Arizona, she is a self-taught cook, health advocate and a teacher at heart. Professionally, Christy has been in the business of health and wellness as a nutrition counselor, food and nutrition writer, speaker and cooking teacher since 1999. | | After earning her Bachelor of Science degree from the University of Arizona... Read More →


Saturday September 21, 2013 10:00am - 11:00am
Park Avenue Suite South

10:00am

Latinos & Obesity: Big Ideas Needed
Latinos are facing a health crisis, largely due to obesity, and childhood obesity. Many people are addressing this issue, but change needs to happen faster. This panel will serve as a brainstorming session and forum for big ideas to emerge. This is where we can propose solutions and fresh approaches to reducing obesity in the Latino community.

Moderators
avatar for Jose Martinez

Jose Martinez

Owner, Pix-l Graphx
I’m a big dreamer and fun business person. As a partner at Pix-l Graphx Inc, a creative design agency, I’ve grown to love great conversations about business, start-ups and generating creative ideas. I am also creating a new site to help make healthy eating easier, HealthyLunchMenus.com. | | Facebook: www.facebook.com/HealthyMenus |                ... Read More →

Speakers
avatar for Elisa Batista

Elisa Batista

Campaign Associate, MomsRising
Elisa Batista is a campaign associate at MomsRising.org, a million-member organization advocating for policies related to family economic security, child health and ending discrimination against mothers. She collaborates with the organization’s campaign directors to reach out to mothers through social media campaigns on the blogs, Facebook and Twitter. She also helps MomsRising educate the wider community on family economic security... Read More →
avatar for Carmen Isasi

Carmen Isasi

Assistant Professor, Department of Epidemiology & Population Health, Albert Einstein College of Medicine
Dr. Isasi is Associate Professor of Epidemiology and Population Health at Albert Einstein College of Medicine. She is an epidemiologist whose research interests focus on life course factors associated with chronic diseases such as cardiovascular disease and diabetes. In particular, Dr. Isasi’s research examines psychosocial and biological factors that increase the risk of chronic disease in minority youth. She is Principal Investigator (PI... Read More →
avatar for Lisa Pino

Lisa Pino

President and CEO, United Food Bank in Arizona for Civil Rights
Lisa Pino has served the United States Department of Agriculture since her appointment in May, 2009 by President Obama and Secretary of Agriculture Tom Vilsack as Deputy Administrator of the Supplemental Nutrition Assistance Program, also known as the SNAP program. After three years of service, Ms. Pino has joined USDA’s Office of the... Read More →
avatar for Catarina Rivera

Catarina Rivera

Health Changemaker, Harlem Children's Zone
Catarina is passionate about creating healthier communities and discovering the best ways to create that change. Currently, she is a health coordinator for Harlem Children’s Zone, a nonprofit organization. She leads an obesity prevention and intervention initiative at an after school program for middle school students. She oversees a team of staff members to provide fitness and nutrition classes, family support programming, and healthy food... Read More →


Saturday September 21, 2013 10:00am - 11:00am
Duke of Windsor Suite

11:30am

Cafecito Break
Join us for Cafecito break while visiting sponsors. Time to meet with old friends or make new ones.  

Saturday September 21, 2013 11:30am - 12:30pm
Basildon

12:00pm

Teaching and Learning on the Cloud: Google Apps in Education (Workshop)
Limited Capacity seats available

Google Apps for Education offers a free set of customizable tools that allow teachers and students to create, collaborate, and learn together anytime, anywhere. As the benefits of cloud computing become more evident (e.g., increased storage space and computing power, no more specialized hardware or software to install and maintain, and the freeing of resources and funds), more and more educational institutions are choosing to use Google Apps for Education. This workshop will introduce educators to the ways these tools can be used to create shared calendars, collaborate with others online, on documents, presentations, and spreadsheets, deliver and collect quizzes and feedback, and set-up an internal video portal. It is recommended that participants create a Google Apps for Education account before attending this workshop.

Moderators
avatar for Evangelina Ocasio

Evangelina Ocasio

Associate Director, Baruch College, City University of New York
Serves as Associate Director of Professional Programs and Corporate Learning Services at Baruch College’s Division of Continuing and Professional Studies. Originally from the Dominican Republic, Evangelina came to the United States in the year 2000 and has since then specialized in the field of higher education. With more than eight years of experience in Program Development, Marketing & Outreach, Partnerships and Business Development... Read More →

Speakers
avatar for Eliana Murillo

Eliana Murillo

Head of Multicultural Marketing, Google
Lead multicultural marketing at Google with cross-product strategy focused on diverse users and business owners. Founder and head of US Hispanic business development team, using Google's products and services to engage and empower users, small business owners, educators, and policymakers.


Saturday September 21, 2013 12:00pm - 1:00am
Duke of Windsor Suite

12:00pm

Google+ Hangouts
Google+ is here to stay.  Learn how to use it for buisness, for traffic and more.  From the tricks to an engaging Google+ community to a killer Google Hangout to launch a new service or new product.  Learn right from the source and get ahead of the game.  

Speakers
avatar for Andries Vaisman

Andries Vaisman

After graduating from Vassar College in 2010, Andries Vaisman returned to Miami to work for the John S. and James L. Knight Foundation. In that role, he helped manage the foundation's digital presence, creating content and strategy for the organization's social media, blog and website. Following his experience at Knight Foundation, Andries traveled throughout Asia and Australia, eventually being selected for the BBH Barn Program in Singapore with... Read More →


Saturday September 21, 2013 12:00pm - 1:00pm
Astor

12:00pm

How Philanthropy is Shaping Education and Health for Latinos
How is philanthropy helping the Latino community in education and health? This session will specifically focus on the work three Latino Program officers are doing to shape their philanthropic portfolios to impact education and health in our community.

Moderators
avatar for Andrés Henríquez

Andrés Henríquez

Program Director, National Science Foundation
Andrés Henríquez is a program officer in the education division of Carnegie Corporation of New York and temporarily on leave serving at the National Science Foundation in their Education Directorate. Prior to joining the Corporation, Andrés served as the Assistant Director for Strategic Planning, Center for Children and Technology (CCT) at the New York offices of the Education Development Center, Inc. As part of his work... Read More →

Speakers
avatar for Christine Nieves

Christine Nieves

Program Associate, Pioneer Portfolio, Robert Wood Johnson Foundation
Christine Nieves Rodriguez joined the Robert Wood Johnson Foundation in December 2011, bringing her experience as a communicator and news anchor to her work as program associate with the Foundation’s Pioneer Portfolio. She praises the team’s focus on “identifying innovations in health and health care by connecting with people who may not be part of the traditional health care system.” She views the team’s approach to seeking... Read More →
avatar for Robert Torres

Robert Torres

Senior Program Officer, Bill and Melinda Gates Foundation
Robert supports the Foundation’s digital media and college readiness work. Until recently he served at the Chief Research Officer at Institute of Play where he co-founded Quest to Learn, a games-based school in New York City. His research at Quest to Learn and on Gamestar Mechanic, a video game designed to support kids development of basic game skills, has focused on the potential game design and games-based environments have in... Read More →


Saturday September 21, 2013 12:00pm - 1:00pm
Jade

12:00pm

Beyond Chronic Illness & Special Needs: Life Beyond Your Diagnosis
Life doesn't stop for Latinos with a chronic illness. Learn how these campeonas have become leaders and advocates in the field. Their voices have reached millions and changed the lives of many families. Learn how you can also become an agent of change using social media tools and empowering a community that is often neglected.

Moderators
avatar for Eileen Carter-Campos

Eileen Carter-Campos

Community Manager, Mamiverse
Eileen is a New York City Public School teacher in Brooklyn by day and a freelance writer, Community Manager to Mamiverse, wife, and mother of two boys by night. A contributor for Latina Bloggers Connect, SpanglishBaby, 247 ModernMom, and heavily involved in social media. Eileen is the founder of mommyteaches.com, where she shares her love for blogging about her pride in teaching in the New York City Public School System, parenting, and the... Read More →

Speakers
avatar for Christina McGeough, MPH, CDN, CDE

Christina McGeough, MPH, CDN, CDE

Clinical Director of Diabetes, Nutrition & Wellness, Institute for Family/American Diabetes Association
Christina McGeough is a Registered Dietitian and Certified Diabetes Educator at the Institute for Family (IFH).  She has experience working in urban communities facilitating nutrition, health, wellness, and diabetes education in community, clinical, and business settings.  Since 2005, she has worked in predominantly low-income minority neighborhoods that are plagued with high rates of diabetes, obesity and other chronic conditions.  In her... Read More →
avatar for Lisa Quinones-Fontanez

Lisa Quinones-Fontanez

Atypical Familia
Lisa Quinones-Fontanez is a secretary by day, blog writer by night and special needs Mami round the clock. Born in Manhattan, raised in Queens and currently residing in The Bronx - she is a proud native New Yorker. Her blog, Atypical Familia, is a personal blog and family lifestyle site for autism/special needs families with a focus on work/life balance, family entertainment, travel and product reviews. Lisa's writing has been featured on... Read More →
avatar for Eliana Tardio

Eliana Tardio

Tough Leader - Love Advocate, elianatardio.com
Eliana Tardío, is the mother of Emir & Ayelén, both with Down syndrome. Eliana works as a Family Resource and Marketing Specialist for the Early Intervention program of Southwest Florida. She writes for several online publications about her experience as the Latina mom of two kids with special needs, providing what she calls "the most important advice for anyone: Hope in love." Named as one of the Top 100 Moms Bloggers by Babble.com, and one of... Read More →
avatar for Laurita Tellado

Laurita Tellado

Writer, Blogger, Influencer, Founder & President, The Laurita Spina Bifida Project
Laura “Laurita” Tellado was born in San Juan, Puerto Rico. An only child, she was three years old when her parents decided to move the family to Orlando, Florida, where she has resided ever since. Tellado is a freelance writer, editor, and blogger, and the founder of Holdin' Out for a Hero and Espresso con Leche blogs, as well as the Founder and President of The Laurita Spina Bifida Project, a non-profit whose mission it so promote... Read More →


Saturday September 21, 2013 12:00pm - 1:00pm
Park Avenue Suite South

12:00pm

Healthy family friendly meals. (Workshop)

Chef Ronaldo Linares and Registered Dietitian, Christy Wilson will show you how to make a family friendly meals using fresh ingredients and authentic herbs and spices that will honor traditional Latino flavors. Ronaldo will explain the cooking methods, foods and spices selected to prepare the dishes while Christy will highlight the health benefits and nutritional qualities of the ingredients.  



Speakers
avatar for Ronaldo Linares

Ronaldo Linares

Executive Chef/Speaker, Martino's Cuban Restaurant
RONALDO LINARES is a Cuban/Colombian/American, salsa-dancing, MMA-fighting, former US Marine, classically trained chef and restaurateur living his dream. | Passion infuses everything Ronaldo does – as CEO of Ronaldo’s Cocina and Executive Chef of Martino’s Cuban Restaurant in Somerville, NJ to speaking to youth groups and corporations about his personal journey to stepping on to the mat to compete as a NAGA (grappling... Read More →
avatar for Christy  Wilson

Christy Wilson

Founder, Christy Wilson Nutrition
Christy Wilson is a Registered Dietitian and a culinary and nutrition expert. Originally from the border town of Nogales, Arizona, she is a self-taught cook, health advocate and a teacher at heart. Professionally, Christy has been in the business of health and wellness as a nutrition counselor, food and nutrition writer, speaker and cooking teacher since 1999. | | After earning her Bachelor of Science degree from the University of Arizona... Read More →


Saturday September 21, 2013 12:00pm - 1:00pm
Louis XVI Center

12:00pm

El Tech Start-Up - From Idea to Prototype
Meet Latinos startups who have recently turned their ideas into prototypes and raised funds using a viable product. This panel will help you learn the process. Each journey is unique but there are patterns that can be repeated to ensure success and test the market's needs.  

Speakers
avatar for Felix Ortiz

Felix Ortiz

Felix Ortiz is a Brooklyn-born and raised entrepreneur who served in the U.S. Army 18th Airborne Corps and JAG Corps, and attended St. John’s University. Felix is the founder, chairman, and chief product officer of Viridis Learning, an education technology company that combines workforce education and human capital solutions for the middle-skill workforce. Felix is a serial entrepreneur, having started several companies, including Visionary... Read More →
avatar for Nic Santana

Nic Santana

Nic is currently producing for award-winning shop Bossa Digital. Earlier this year he worked on an e-commerce site for Issey Miyake, a project that had a small team with a limited amount of time and rapid prototyping was an essential component for validating certain features. His interest in rapid prototyping started a few years ago when he was involved with a startup that went down in flames. This experience taught him a valuable lesson... Read More →
avatar for Oscar G. Torres

Oscar G. Torres

Co-Founder of @Miner, Co-Founder of @Badger Media Inc. Founder of @Blubee Media LLC, @itp Alumni.


Saturday September 21, 2013 12:00pm - 1:00pm
Herbert Hoover Suite

12:00pm

LinkedIn (workshop)
LinkedIn is the world’s largest professional network on the Internet with more than 225 million members in over 200 countries and territories. Professionals are signing up to join LinkedIn at a rate of more than two new members per second.

Learn the best practices for personal branding and professional growth using LinkedIn.

Speakers
avatar for Manny Velasquez-Paredes

Manny Velasquez-Paredes

Co-Founder, Brand-ER
Manny Velasquez-Paredes - MVP is a multicultural & diversity marketing/branding professional focusing on the Hispanic and LGBT communities. | MVP is a Speaker/Trainer/Writer/Motivator/Change Agent who empowers via Counseling, Professional/Leadership Training & Social Media. As an avid traveler, he brings the traveling family’s perspective to Connextions magazine. | | Follow @mannyvp on Twitter | View my online portfolio... Read More →


Saturday September 21, 2013 12:00pm - 1:00pm
Conrad Suite

1:15pm

Lunch For Winners
Keynote David Segura VisionIT

Live Samba & Afro-Brazilian dance performance by Casa Brazilia

@CasaBrazilia



Speakers
avatar for David Segura

David Segura

Founder and Chief Executive Officer, VisionIT
Since its inception close to 17 years ago, David Segura has successfully led the company from startup to a global enterprise. VisionIT now works with some of the largest corporations in the U.S. and Latin America. Segura leads the overall VisionIT corporate strategy. Under his leadership, VisionIT has become one of the largest and most recognized minority-owned businesses in the United States, operating in 20 U.S. offices, and with global... Read More →


Saturday September 21, 2013 1:15pm - 2:15pm
Grand Ballroom

1:30pm

Meet with VC's
Take advantage of the opportunity to meet with top Venture Capitalists to build relationships, get one-on-one mentoring and pitch your great idea. Space will be limited.

Speakers
avatar for William Crowder

William Crowder

Early stage investor in tech companies for Comcast Ventures and partner at leading global startup accelerator, DreamIt Ventures. The Comcast Ventures Catalyst Fund is focused on investing in tech startups with the potential for greatness and are led by diverse entrepreneurs. At DreamIt, I advise, coach, and develop early stage startups and prepare them for long-term success.
avatar for Freada Kapor Klein, Ph.D.

Freada Kapor Klein, Ph.D.

Freada Kapor Klein's focus is to work on closing unfair gaps of access, opportunity, achievement, and success; these efforts span both for profit and non-profit sectors.   As a Partner at Kapor Capital (www.kaporcapital.com), Freada invests in women entrepreneurs and entrepreneurs of color whose IT start-ups aspire to generate economic value and positive social impact.  Kapor Capital’s investment sectors include, but are not... Read More →
avatar for David Rose

David Rose

David S. Rose (@davidsrose) is a serial entrepreneur and active early stage investor who has founded or funded over 90 pioneering companies. He has been described by BusinessWeek as a “world conquering entrepreneur”, by Forbes as “New York’s Archangel”, and by Red Herring magazine as “patriarch of Silicon Alley”. From his initial involvement with the first online... Read More →


Saturday September 21, 2013 1:30pm - 2:30pm
East Foyer

2:30pm

Procurement Officers
Meet with procurement officers from three leading companies.

Saturday September 21, 2013 2:30pm - 3:00pm
East Foyer

3:00pm

Organizing 3.0: My Senator just Retweeted me! Changing the landscape of online organizing through the power of social media and technology
Latinos in the United States came out in significant numbers to vote in the last election, showing the power of our voting block. We witnessed a historic voter turnout no one expected. Now that we have seen the impact of social media and digital tools in mobilizing voters, lets explore the possibilities of moving forward. How do we use the these tools and make sure the new majority shapes the agenda? Learn from some of the great Digitalistas in the current battle to protect the civil rights of Latinos.

Moderators
avatar for Nando Rodriguez

Nando Rodriguez

Head of Employment Branding and Senior Social Media Recruiter, Ogilvy Public Relations
Nando Rodriguez is the Head of Employment Branding and Senior Social Media Recruiter for Ogilvy Public Relations. Not only does Nando work in the social media landscape, he also hangs out there in his free time as a blogger, vlogger and Instagram buff. Passionate about social media and how job seekers can utilize it to effectively gain employment, he also works on the employment side helping advertising giants like Ogilvy use social media to... Read More →

Speakers
avatar for Jazmin  Chavez

Jazmin Chavez

Coordinator of Communications and New Media Advocacy, LatinoJustice PRLDEF
Jazmin Chavez is the Coordinator of Communications and New Media Advocacy at LatinoJustice PRLDEF. She is a passionate Social Media and Cultural Strategist living in New York City. A lawyer by trade, she focuses on social media, cultural and movement strategies for LatinoJustice PRLDEF and serves as a social media consultant for J+A Creative.  | | Born in Ciudad Juarez, Chihuahua, Mexico, Jazmin has lived a... Read More →
avatar for Alberto Morales

Alberto Morales

Multimedia Producer for the New York Civil Liberties Union, American Civil Liberties Union
Alberto Morales is the Multimedia Producer for the New York Civil Liberties Union (NYCLU) - the New York affiliate of the American Civil Liberties Union (ACLU). Alberto joined the NYCLU in 2007 and has since created one of the top social media programs across all of the ACLU’s affiliates. He focuses on creating copy, graphics, photos and videos for strategic campaigns which he deploys via Facebook, Twitter and YouTube. He also created the... Read More →
avatar for Clayton Rosa

Clayton Rosa

Campaigns & Strategy Program Manager, NALEO Educational Fund
Clayton Rosa is responsible for the development of NALEO Educational Fund’s Civic Engagement Department’s digital platforms. He assists in the oversight and management of original research on naturalization and voter engagement, as well as supports the strategic coordination of civic engagement initiatives. | | Clayton received his Master of Public Administration degree from the Sol Price School of Public Policy at the University of... Read More →


Saturday September 21, 2013 3:00pm - 4:00pm
Park Avenue Central

3:00pm

Financing Your Small Business in a Tough Economy
Keeping the cash flowing takes creativity, discipline and determination in today's economy. Come learn from the experts how you can master the art of a sustainable business.  

Moderators
avatar for JAY SAVULICH

JAY SAVULICH

Managing Director of Programs, Rising Tide Capital, Rising Tide Capital
Managing Director of Programs, Rising Tide Capital Jay Savulich oversees both the Community Business Academy and Business Acceleration Services, and works directly with clients as an instructor and business coach. Before starting at Rising Tide Capital, he had a twenty-year career owning and operating successful restaurants in New York City. He also has worked as a technology trainer in the developing world, and continues... Read More →

Speakers
avatar for Luis Omar DeLaHoz

Luis Omar DeLaHoz

Vice President Lending Team, The Intersect Fund
Luis De La Hoz has a passion for small business. The Edison resident started out managing a medical center and several restaurants in his native Colombia. His marketing acumen led to increased sales, more employees and new locations. Success was sweet, but De La Hoz’s sights were set on America. In the early 2000s, De La Hoz moved to New Jersey to help family friends start a tax preparation and financial services firm called Mar Mar... Read More →
avatar for Steven M. Gomez

Steven M. Gomez

Assistant Executive Director, Greater Newark Enterprises Corporation
Steven Gomez is currently the Assistant Executive Director at Greater Newark Enterprises Corporation (GNEC) a 501(c)(3) non-profit Community Development Financial Institution (CDFI) that provides microloans and small business counseling and training services throughout northern NJ. Steven, originally the Programs Director at GNEC, oversees and supports much of the organization’s day to day operations focusing on developing microloan programs... Read More →
avatar for Jose Made

Jose Made

NY Lending Manager, Accion USA
José V. Madé graduated from Baruch College in 2006 (Cum Laude) with a major in Entrepreneurship & Small Business Management and earned his MBA in 2009 from Walden University (Summa Cum Laude). He is currently the NY region Lending Manager for Accion East (since 2009), the largest microfinance organization in the country serving small business owners through financing and technical assistance. He also teaches Personal Finance... Read More →
avatar for Sanddy Marchena

Sanddy Marchena

With more than a decade of experience in commercial banking, Sanddy has focused on Business Banking for the past eight years. He has the pleasure of joining capital one Bank in 2009.  My areas of expertise include advertising, marketing, accounting, real estate and the medical and legal professions.  Community is important to Sanddy and he belongs to several organizations, including Business network international... Read More →


Saturday September 21, 2013 3:00pm - 4:00pm
Jade

3:00pm

Computer Coding as Part of the K-12 Curriculum (Workshop)
Limited Capacity seats available

The sudden proliferation of organizations whose main objective is to make computer coding more accessible to the general population and in particular, to underrepresented groups, underscores the fact that increasingly it is being recognized that learning programming can provide students with multiple benefits. They include becoming better learners, developing a deeper understanding of technology and having a wider and better paid range of career options. Participants in this workshop will hear from educational experts and researchers about the benefits of giving students the opportunity to develop coding knowledge and skills, the best ways to do this, and the efforts underway to make computer coding an important part of the K-12 curriculum.

Speakers
avatar for Jan Cuny

Jan Cuny

Since 2004, Jan Cuny has been a Program Officer at the National Science Foundation.  Before coming to NSF, she was a faculty member in Computer Science at Purdue University, the University of Massachusetts, and the University of Oregon.  At NSF, Jan leads the Education Workforce Cluster and its two programs: Computing Education for the 21st Century (CE21) and the Broadening Participation in Computing Alliance (BPC-A) program. ... Read More →
WR

Wendy Rivera, Esq.

Director, Hispanic Affairs and Staff Counsel, Minority Media and Telecommunications Council
Wendy Rivera, Esq., Director of Hispanic Affairs and Staff Counsel, Minority Media and Telecommunications CouncilWendy is the Director of Hispanic Affairs and Staff Counsel for Minority Media and Telecommunications Council (MMTC). MMTC is a national nonprofit organization dedicated to promoting and preserving equal opportunity and civil rights in the mass media, telecommunications, and broadband industries... Read More →


Saturday September 21, 2013 3:00pm - 4:00pm
Louis XVI Center

3:00pm

Promoting Literacy Within the Latino Community
Promoting literacy within the Latino community requires a lot of creative thinking, social networking, and community outreach. This panel will discuss how Latino family literacy impacts academic performance, how to reach the community, new technology and resources, and ways to support Latino authors and illustrators.

Speakers
avatar for Aurora Anaya-Cerda

Aurora Anaya-Cerda

Founder | Owner, La Casa Azul Bookstore
With the financial backing of 500 funders, Aurora Anaya-Cerda opened La Casa Azul Bookstore in El Barrio on June 1, 2012. La Casa Azul Bookstore has become more than the average retail store, it is the literature hub in the neighborhood serving as the third place, a meeting space in the community. | | Ms. Anaya-Cerda has worked as a dynamic and passionate supporter of cultural events in the East Harlem community for more than 8 years. She is... Read More →
avatar for Viviana Hurtado

Viviana Hurtado

Co-founder, Consultant, Analyst, Latinas for Latino Lit/The Wise Latina Club
A telegenic bilingual journalist with twelve years of experience in mainstream and Hispanic spaces, I specialize in communicating the impact of Latino political, economic, and social trends on our country, most recently as a regular analyst on MSNBC. As the founder of the cutting-edge blog The Wise Latina Club, in two years I have transformed an independent start-up focusing on Latina women and girls into a respected multi-media platform that has... Read More →
avatar for Monica Olivera

Monica Olivera

Co-founder, Co-founder & Publisher at Latinas for Latino Literature and Mommy Maestra
I'm a freelance writer dedicated to Latino education and literacy. I'm also the one of the creators of the Latino Children's Summer Reading Program, one of the first online programs created specifically for Latino families. Looking forward to connecting! Learn more at http://about.me/MonicaOlivera


Saturday September 21, 2013 3:00pm - 4:00pm
Park Avenue Suite South

3:00pm

Understanding the Affordable Care Act - Using Tech Innovation to reach Latinos
Understanding what the Affordable Care Act means for our Latino community is now of critical importance. Learn how the experts are using tech innovation, social media and key communication tools to help Latino patients learn about their rights and concrete options.

Speakers
avatar for Elena Chavez

Elena Chavez

Consumer Reports
Elena oversees all Spanish language outreach for the organization.  In addition to serving as CR’s chief spokesperson for Spanish language media, she manages Consumer Reports en Español , Consumer Reports’ Free Spanish-language Web site with a mix of buying advice, product and policy information and Lo Nuevo Para Ti, a free monthly newsletter.  Elena has worked for Consumer Reports for 15 years. Her first 9 years as... Read More →
avatar for Dr. Ana Mendez

Dr. Ana Mendez

Ana Veronica Mendez, MD, is  Board Certified in Pediatrics and Internal Medicine. She received her MD Degree in 1996 from Albany Medical College.  For the past 15 years she has worked with the Latino community in Staten Island, New York.  Dr. Mendez is currently a Faculty member in the Pediatrics Department at Richmond University Medical Center.  She is also a student in the Executive MPH Program at Columbia... Read More →
avatar for Dr. Jose Luis Mosquera

Dr. Jose Luis Mosquera

José Luis Mosquera is the spokesperson on health related topics for Consumer Reports en Español. In his role, he writes an expert health column for the web site, selects and adapts health articles of relevance to Latinos based on his more than two decades of experience serving the Hispanic community. Dr. Mosquera is a recognized expert, teacher and author in the field of integrative medicine, a specialization that emphasizes the... Read More →
avatar for Gina Rodriguez, MBA

Gina Rodriguez, MBA

Gina Rodriguez is the national Latino Affairs Liaison within the Department Health and Human Services Office of the Secretary’s Office of Intergovernmental and External Affairs (IEA). She serves as the liaison across Federal agencies and external organizations and works in collaboration with the White House Office of Public Engagement on issues impacting the Latino community. She is responsible for the development and implementation of... Read More →


Saturday September 21, 2013 3:00pm - 4:00pm
Duke of Windsor Suite

3:00pm

Urban Youth - Raising a new generation of Healthy Latino(a)s
We all know that over 70% of all Latino(a)s live in urban settings. Furthermore, they live in the poorest communities. How does  that affect their health and what is being done to improve the situation? Meet the champions who are totally dedicated to teen moms and their babies, food, desserts, diabetes, obesity and many other health issues affecting our youth.    

Speakers
avatar for Susan Can

Susan Can

Director of Corporate Equity, Johnson & Johnson
Susan Can began her career with Johnson & Johnson in 1999 and joined the Johnson & Johnson Corporate Equity Group as Director in February 2011. In her current role, Susan leads Johnson and Johnson digital strategy for the group and oversees several US and Global cross-sector partnerships. Susan’s current areas of focus include mobile health and digital philanthropy. | | Susan is passionate about the opportunity mobile technology... Read More →
avatar for George Torres

George Torres

CEO & Founder, Sofrito Media Group
Sofrito Media Group was founded by George Torres, an established voice in the Latino Cultural scene. George Torres is a bi-lingual social media / cultural consultant, who in the late 90's, captured attention on the internet with his personal mission statement of "connecting Latinos to their culture". George has always drawn inspiration from his personal connection to his cultural heritage. Having been raised alternately between New York and... Read More →
avatar for Almas Zane

Almas Zane

Pediatrics, Richmond University Medical Center
I am Almas Zane, a pediatrician in-training at Richmond University Medical Center in Staten Island, NY. I own a Bachelor's degree in medicine and surgery (MBBS) from India. My special interest in the nutritional and health care needs of children led me to work with the esteemed Dr. Thomas Hale, in the composition of the latest edition of 'Medications and Mothers' Milk'. Having worked as a physician in a developing country like India and... Read More →


Saturday September 21, 2013 3:00pm - 4:00pm
Herbert Hoover

3:00pm

How to leverage social media to boost your SEO success (workshop)

Seven out of the 10 most important SEO factors for ranking highly come from social media, according to an updated Searchmetrics study released in June 2013. Get ready to work!

This will be an interactive workshop where the speakers will talk about why SEO is important when using social media platforms and demonstrate step-by-step tips to teach you how to optimize each channel.

In this session, you'll learn:

  • Actionable tips to optimize your presence on Google+, Facebook, Twitter, YouTube, Pinterest and Instagram to improve your search ranking.
  • Why characters count for more than just Twitter.
  • How to create a checklist for each platform to ensure you're getting the most impact and exposure in search engine results.
  • How to use keywords and hashtags to connect with your target audience without sounding like a robot.

Speakers
avatar for Maura Wall Hernandez

Maura Wall Hernandez

Editor, mom.me
Maura Wall Hernandez is a Los Angeles-based editor and award-winning blogger. She's the author of Mexican recipe, culture and travel blog, theothersideofthetortilla.com, and owns an Etsy shop called Pressed Intentions, selling handmade gifts and stationery.
avatar for Yolanda Mason

Yolanda Mason

Founded by pro blogger Yoly Mason who lives in the New York Metro Area with her ubber supportive husband. She is obsessed with the goal of living a healthier lifestyle while keeping her personal finances in check. Blogging since 2009 at the popular and award winning Spanish frugal blog Cuponeando and founder of Las Blogueras community for Latina bloggers that write in Spanish. Her expertise in Money Saving techniques have led her to been... Read More →


Saturday September 21, 2013 3:00pm - 4:00pm
Conrad Suite

3:00pm

The Art of Vlogging (workshop)
We all know that YouTube is the second largest search engine in the world. Having a strong video presence is crucial for anyone that wants to build a brand nowadays. Let's learn the art of Vlogging. We'll discuss the techniques for your on-camera presence, producing a good video as well as the secrets of making it go viral to reach the right target. 

Some takeaways:

- Lighting, staging, and clothing are part of
branding

- Your topic, title and tags can help your
metrics

- Spreading the social media love equates to
more clicks

- Your passion matters, prepare a filming
schedule

Quality production on a shoestring budget  


Moderators
avatar for Lisann Valentin

Lisann Valentin

Co-Director, NYC Chapter, Latinos in Social Media [LATISM]
| Lisann Valentin, Co-Director LATISM New York is a professional actor, writer and lawyer who is passionate about using social media as an inspirational and functional tool to create opportunities for Latinos. | | Lisann has appeared in films, commercials, episodics and within new media. She is also the founder of the lifestyle blog Her Deep Thoughts  where she promotes wellness and motivates her readers to pursue their bliss... Read More →

Speakers
avatar for Alejandro Duque

Alejandro Duque

Strategic Partner Development, YouTube
avatar for Lynn Ponder

Lynn Ponder

Chief Creative Officer, Web City Girls
Lynn Ponder, founder of social media agency webcitygirls// which creates original and innovative social content and programs for brands, celebrities and causes.. Collaboration with brands include The Ford Motor Company, Nestlé, Cricket Wireless, PepsiCo, Post Foods, Carnaval Miami among others. | | Lynn Ponder recognized by Automotive News 2015 as One of 5 Influencers Changing The Auto Industry Today, 3-Time Winner Hispanicize 2015... Read More →
avatar for David Tamés

David Tamés

David Tamés is a documentary filmmaker and educator with new media tendencies. He is currently co-directing Farm and Red Moon, a feature documentary investigating humane animal slaughter through the eyes of three passionate farmers. David co-founded MIT TechTV, the video sharing site for the MIT community and in the early days of web video was part of the team producing The East Village, a groundbreaking entertainment site and winner of... Read More →


Saturday September 21, 2013 3:00pm - 4:00pm
Astor

4:30pm

Closing Keynote
Speakers
avatar for Ramon De Leon

Ramon De Leon

In 1986, Ramon De Leon started with Dominos Pizza in Chicago as a pizza delivery driver.                                        Twenty Seven years later Ramon ended his tenure with the brand as the Marketing Mind of a six store Domino’s Pizza... Read More →


Saturday September 21, 2013 4:30pm - 5:30pm
Grand Ballroom

5:30pm

All4Immigration March!
Saturday September 21, 2013 5:30pm - 8:00pm
Park Avenue Exit

8:45pm

Pajama Party
Saturday September 21, 2013 8:45pm - 10:00pm
Conrad Suite