The research tells Latinos are leading users of social media, and have been earliest, strongest adopters of mobile technology – from smartphones, to tablets, Latinos leverage mobile and social technology ahead of the curve. But what does that mean for reaching the community? What will smart communications campaigns of tomorrow look like? What does the term ‘multimedia’ really include?
While we often think of Latino multi-cultural marketing as positioning general market brands to be relevant with Hispanic consumers, recent studies have found that Latino culture has a significant influence on the customs, traits, and tastes of the dominant U.S. culture. By delivering marketing strategies that are Responsive, Experiential, Authentic, Consistent, and of High-quality, today’s Latino small business owners can create opportunities to expand their products and services into the general market while maintaining the integrity of their own cultural values.
The target audience is Latino small business leaders seeking to expand their brand’s clout within the general U.S. market.
Relationships are the new currency. Instead of buying static ads to push products and services, the modern business needs to focus on a return on relationships and the power of one-on-one interactions. The largest return on relationships stems from advocates and the media created on behalf of a brand. Join this discussion with a leader in the industry, Ted Rubin, as he unveils the power behind "Return on Relationships."
Businesses of all sizes can no longer rely on a single or a few marketing channels to attract qualified prospects, engage audiences, and connect with key influencers. For brands to effectively connect with consumers and users across various channels, market niches and devices, building relationships across functional teams is a must.
In this conversational type panel, speakers will showcase their own experiences in creating relevant sharable content and working with cross-functional teams with shared goals. Leaders in their respective arenas of Hispanic search engine marketing, Latina mom blogging, multimedia production and broadcast PR will discuss the Nexus between SEO, Social Media and Public Relations; Marketing to Latinos and working with cross-functional teams; and the future of search, Latino SEO/SEM and online video.
The panel discussion will be divided in THREE (3) tracks:
4. CONTENT CREATION - Developing content that speaks to your audience
5. CUSTOMER ENGAGEMENT - Engaging your audience with a clear purpose
6. INTEGRATED MARKETING COMMUNICATIONS - Bringing new life to your marketing communications
Enjoy and be prepared to ask questions for the Q&A!
Caring for the world starts with caring for YOU
Johnson & Johnson is committed to caring for the health and well-being of the world. We support a range of programs that help create happier, healthier families and communities.
We also know that caring for the world starts with caring for yourself, so we’ll spend Friday’s lunch keynote presentation helping you learn how to improve and maintain your personal health. Don’t miss this inspiring and informative event, featuring Univision’s Dr. Juan Jose Rivera, Ana Flores of Latina Bloggers Connect, the Johnson & Johnson Wellness & Prevention team and Text4Baby.
Triggering our age of high-stakes secrecy, explosive news leaks and the trafficking of classified information, WikiLeaks forever changed the game. Now, in a dramatic thriller based on real events, “The Fifth Estate” reveals the quest to expose the deceptions and corruptions of power that turned an Internet upstart into the 21st century’s most fiercely debated organization. The story begins as WikiLeaks founder Julian Assange (Benedict Cumberbatch) and his colleague Daniel Domscheit-Berg (Daniel Brühl) team up to become underground watchdogs of the privileged and powerful. On a shoestring, they create a platform that allows whistleblowers to anonymously leak covert data, shining a light on the dark recesses of government secrets and corporate crimes. Soon, they are breaking more hard news than the world’s most legendary media organizations combined. But when Assange and Berg gain access to the biggest trove of confidential intelligence documents in U.S. history, they battle each other and a defining question of our time: what are the costs of keeping secrets in a free society—and what are the costs of exposing them?"
“The Fifth Estate” is presented by DreamWorks Pictures and Reliance Entertainment in association with Participant Media and is produced by Steve Golin and Michael Sugar, with Bill Condon directing. The screenplay is by Josh Singer, based on the book “Inside WikiLeaks” by Daniel Domscheit-Berg and the Guardian book “WikiLeaks” by David Leigh and Luke Harding. The film will be released in U.S. theaters on October 18, 2013.
Take the mystery out of eating for fitness and wellness. Kevin and Christy will break down how to select healthy ingredients to prepare delicious nutrient-rich foods. Whether your goal is to maintain optimal health or training for a marathon, you don't need to spend your money on processed foods. Instead, you could be spending less time in the grocery store and kitchen, and still fueling yourself with meals that help you achieve your health and fitness goals.
Chef Ronaldo Linares and Registered Dietitian, Christy Wilson will show you how to make a family friendly meals using fresh ingredients and authentic herbs and spices that will honor traditional Latino flavors. Ronaldo will explain the cooking methods, foods and spices selected to prepare the dishes while Christy will highlight the health benefits and nutritional qualities of the ingredients.
Seven out of the 10 most important SEO factors for ranking highly come from social media, according to an updated Searchmetrics study released in June 2013. Get ready to work!
This will be an interactive workshop where the speakers will talk about why SEO is important when using social media platforms and demonstrate step-by-step tips to teach you how to optimize each channel.
In this session, you'll learn:
- Lighting, staging, and clothing are part of
branding
- Your topic, title and tags can help your
metrics
- Spreading the social media love equates to
more clicks
- Your passion matters, prepare a filming
schedule
- Quality production on a shoestring budget
