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Saturday, September 21 • 3:00pm - 4:00pm
How to leverage social media to boost your SEO success (workshop)

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Seven out of the 10 most important SEO factors for ranking highly come from social media, according to an updated Searchmetrics study released in June 2013. Get ready to work!

This will be an interactive workshop where the speakers will talk about why SEO is important when using social media platforms and demonstrate step-by-step tips to teach you how to optimize each channel.

In this session, you'll learn:

  • Actionable tips to optimize your presence on Google+, Facebook, Twitter, YouTube, Pinterest and Instagram to improve your search ranking.
  • Why characters count for more than just Twitter.
  • How to create a checklist for each platform to ensure you're getting the most impact and exposure in search engine results.
  • How to use keywords and hashtags to connect with your target audience without sounding like a robot.

avatar for Maura Wall Hernandez

Maura Wall Hernandez

Editor, mom.me
Maura Wall Hernandez is a Los Angeles-based editor and award-winning blogger. She's the author of Mexican recipe, culture and travel blog, theothersideofthetortilla.com, and owns an Etsy shop called Pressed Intentions, selling handmade gifts and stationery.
avatar for Yolanda Mason

Yolanda Mason

Founded by pro blogger Yoly Mason who lives in the New York Metro Area with her ubber supportive husband. She is obsessed with the goal of living a healthier lifestyle while keeping her personal finances in check. Blogging since 2009 at the popular and award winning Spanish fr... Read More →

Saturday September 21, 2013 3:00pm - 4:00pm EDT
Conrad Suite

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