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Friday, September 20 • 3:00pm - 4:00pm
Meet the new Americano

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Understanding the demographic of the new Latino is crucial for our businesses. Who are the new Latino(a)s? What do they like? What do they watch? Where do they spend their money? What do they consider themselves? Is it really a melting pot? Come meet the top experts in the field who will help us answer these questions.

Speakers
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Midy Aponte

Executive Director of the American Latino Heritage Fund
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Fernando Febres

Multicultural Marketing Planner, General Mills, Inc.
Fernando Febres was born and raised in Puerto Rico. He currently works at General Mills as the Marketing Communications Planner supporting the Multicultural Center of Excellence and Qué Rica Vida, General Mills’ owned media platform dedicated to Hispanic food culture content and recipes.   In this role, Fernando leads the social media strategy and execution for Qué Rica Vida, supports broad digital marketing... Read More →
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Linda Ong

President, TruthCo.
Linda Ong is the president of TruthCo., an independent brand consultancy crafting culturally relevant insights and brands. Ong and TruthCo. have been at the center of some of the most high-profile brand transformations in the media and entertainment industry over the past 20 years including the brand strategy for History Channel and the Ellen DeGeneres Show, the re-launch of Bravo, and the recent ascendance of Univision. | Prior to opening her... Read More →


Friday September 20, 2013 3:00pm - 4:00pm
Conrad Suite

Attendees (28)