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Friday, September 20 • 10:00am - 11:00am
Crossing The Latino Chasm: New Trends and Approaches to Effectively Connect with the Hispanic Market

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With the growing multicultural Hispanic diaspora in the U.S., brands are now facing multiple challenges to better understand and serve the new, connected, diverse Hispanic population. Join an insightful conversation with multicultural marketers and researchers to dissect and talk about the past, present and future of Hispanic Marketing Communications in the wake of the Latino 2.0.

Target Audience: Chief Marketing Officers (CMOs), Communication and PR Professionals, Business Development Directors, NGOs, Government Agencies and brands in general working with the US Hispanic Market. 

Speakers
avatar for Luis Diaz

Luis Diaz

VP Business Development, De La Riva Group and Associate Marketing
Mr. Diaz is an Hispanic Marketing and Social Intelligence Business Development Manager with MBA and US Permanent residency. Successful work record in CPG, Retail and B2B industries turning insights into actionable strategies. | Experienced with US Hispanic (USH) Research, international business in both develop and developing markets and experience managing others and building multi-functional teams. Proven ability to deliver results... Read More →
avatar for Pina Ruso

Pina Ruso

President and Senior Hispanic Segment Researcher, Mercatto Media
Giuseppina Russo is a successful Cross-Cultural Digital Strategist, author blogger and speaker who has a deep passion for exploring how culture and consumer behavior are affecting the way we communicate and work with Ethnic Markets. She specializes in helping organizations align their digital media initiatives with their strategic vision to build authentic relationships with consumers, employees and other stakeholders. | | Through her... Read More →
avatar for Ernesto Sosa

Ernesto Sosa

President, SOWEB
Ernesto Sosa has devoted his professional career for almost two decades to helping startups, SMBs and large companies in LATAM and the US improve business and marketing performance through effective marketing, business development, public relations and business innovation programs, while bridging the gap between marketing, technology and information. He is president at SOWEB a leading cross-cultural marketing agency that helps businesses grow... Read More →


Friday September 20, 2013 10:00am - 11:00am
Park Avenue Central

Attendees (50)