LATISM13 National Conference

Latinos in Social Media (LATISM) South Florida will be presenting an insightful panel discussion about the Millennial generation.  The Millennials - also known as Generation Y or GenY'ers - are those born during the years between 1982 to 1999 (loosely) and constitute a generation that is as large as the Baby Boomers (estimate put them at 75 million).  The societal, family, and changing world factors that have affected this generation are very different from Baby Boomers and make this generation difficult to typecast or to define.  They have become of age in the years of rapid technology growth.  
The panel will look into how Millennials are influenced by "peer" reviews and how they use social media to acquire information and - this might sometimes be more important - to share information and create content. The panelists will be Millennials themselves and they will explain and define - from their own experiences - not only their generation but also what they have encountered in the workplace and what creative plans they have used as communicators presenting case studies that have been successful.
We will show demographics of how companyies have been able to attract the Millennials attention through creative marketing and show some numbers about the integration of those campaigns with in the GenY community.