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Friday, September 20 • 12:00pm - 1:00pm
Millennials: Creative, Sociable and Largest Market since Baby Boomers

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Latinos in Social Media (LATISM) South Florida will be presenting an insightful panel discussion about the Millennial generation.  The Millennials - also known as Generation Y or GenY'ers - are those born during the years between 1982 to 1999 (loosely) and constitute a generation that is as large as the Baby Boomers (estimate put them at 75 million).  The societal, family, and changing world factors that have affected this generation are very different from Baby Boomers and make this generation difficult to typecast or to define.  They have become of age in the years of rapid technology growth.  
The panel will look into how Millennials are influenced by "peer" reviews and how they use social media to acquire information and - this might sometimes be more important - to share information and create content. The panelists will be Millennials themselves and they will explain and define - from their own experiences - not only their generation but also what they have encountered in the workplace and what creative plans they have used as communicators presenting case studies that have been successful.
We will show demographics of how companyies have been able to attract the Millennials attention through creative marketing and show some numbers about the integration of those campaigns with in the GenY community. 

Moderators
avatar for Blanca Stella Mejia

Blanca Stella Mejia

Social Business Manager, IBM
Blanca is a Digital Marketing Specialist focusing on Social Media, Content Marketing and SEO. Blanca has also been blogging for seven years and is also the founder of an award winning bilingual blog MiCaminar.com where she shares doses of inspiration, leadership and motivation. She... Read More →
avatar for Natascha Otero-Santiago

Natascha Otero-Santiago

Principal / Director Digital Strategy, NOS Communications/Latin2Latin
Natascha Otero-Santiago is a Public Relations professional with over 20 years’ experience in the US Hispanic market. In her role as principal of NOS-Communications, she helps small businesses and Forbes 500 companies create public relations and social media campaigns, as well a... Read More →

Speakers
avatar for Judith Barcelo

Judith Barcelo

Student, University of Texas
I am a Public Relations and Advertising major at the University of Texas at Arlington. I am a San Antonio, Texas native but grew up in Dallas for the majority of my life. Actively participating at my church is among one of my greatest passions. I currently am in charge of Missions... Read More →
avatar for Karen Comas

Karen Comas

Director of Social Media, Telemundo/NBCUniversal
Karen currently leads the Social Media strategy at Telemundo (NBCUniversal/Comcast). In this position she identifies the strategy for the network, specializing in elevating social engagement for all pillars of the Network, as well as identifying partnership opportunities that... Read More →
avatar for Jackie  Gil

Jackie Gil

Creator & Executive Producer, ¡COLOR! Webseries
Jackie Gil is a public relations specialist with a journalism degree from the University of Houston. She serves as a liaison for the Ford Hispanic team, communicating with the media and organizations in Houston. Jackie is also the creator, executive producer and host of recently-launched... Read More →
avatar for Goldin Martinez

Goldin Martinez

Founder, GF Activewear/Get Focused Foundation
At 13 years old, Goldlin Martinez had a vision. He knew that some day he wanted to start an organization that would not only help, but inspire underprivileged children, empowering them to chase their dreams. At 18 years old, Goldin discovered a passion for fitness and exercise, noticing... Read More →
avatar for Lupita Riestra

Lupita Riestra

Lead Intern, Bloggers of Health
Maria Guadalupe is a college graduate with a BA in Communication Studies with an emphasis in Public Relations. Shes had the opportunity to expand her professional experience in a variety of settings. From nonprofit, education, and corporate work. She has experience with implementing... Read More →
avatar for Daniel Rivero

Daniel Rivero

Social Media Editor, Fusion/Univision
Daniel Rivero grew up on music, skateboarding, and Cuban coffee, and those three things continue to define him, at least on the weekends.  A proponent of the power of people, he has long been fascinated with what moves populations to action and conversation.Daniel Rivero is a social... Read More →


Friday September 20, 2013 12:00pm - 1:00pm
Park Avenue Central

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