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Friday, September 20 • 12:00pm - 1:00pm
Using Social Media for Insights: Drive Better Business Results with Social Data, Feedback and Engagement

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A better understanding of your customer, the competition and the conversations around your company are critical factors for achieving business results today. The panelists will discuss:

• Tangible and easy to implement advice on how to use social media as an insight tool.

• Ways to discover new market and product enhancement opportunities by mining social data.

• How to outperform the competition by monitoring the performance of their products and campaigns.

• Techniques for developing more effective marketing campaigns by better understanding niche communities and top influencers.

• Tools and easy to implement techniques for getting started immediately.

• Insights from innovative companies about the ways they’re using social media to co-create and receive feedback from customers.

avatar for Julie Diaz Asper

Julie Diaz Asper

Julie Diaz-Asper is a founding partner at Social Lens Research. Social Lens Research helps companies make research a more social experience. It creates engaging research experiences that are social and mobile to better understand hard-to-reach audiences. GigCoin, it’s proprietary... Read More →
avatar for Tom  Dorf

Tom Dorf

Tom Dorf is the VP of Advertising Sales at MocoSpace, where he has been instrumental in developing integrated mobile campaigns for brands such as Nokia, Colgate, McDonald's, SoyJoy, Home Depot, Mazda, Dell, Mattel, IKEA, Subway, Ford just to name a few. MocoSpace is a mobile social... Read More →
avatar for Wendy Scherer

Wendy Scherer

Managing Partner, Social Studies Group, LLC
Wendy Goldman Scherer is the managing partner of The Social Studies Group, a market research firm that specializes in using social media conversations and visual content to help companies better understand their customers, competitors, markets and industries. She knew from her... Read More →
avatar for Melvin Wilson

Melvin Wilson

d'exposito & Partners
Melvin has spent 18 years becoming adept at directing the use marketing and technology in concert.  In his current role of Director of Digital Innovation at d Expósito and Partners, he oversees all of the agency’s Digital Media, Social Media, Mobility, Content Integration... Read More →

Friday September 20, 2013 12:00pm - 1:00pm EDT
Duke of Windsor Suite

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