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Friday, September 20 • 12:00pm - 1:00pm
"R.E.A.C.H.: How Latino small business owners can create opportunities within the general market"

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While we often think of Latino multi-cultural marketing as positioning general market brands to be relevant with Hispanic consumers, recent studies have found that Latino culture has a significant influence on the customs, traits, and tastes of the dominant U.S. culture. By delivering marketing strategies that are Responsive, Experiential, Authentic, Consistent, and of High-quality, today’s Latino small business owners can create opportunities to expand their products and services into the general market while maintaining the integrity of their own cultural values.


The target audience is Latino small business leaders seeking to expand their brand’s clout within the general U.S. market.

avatar for Juan Guillen

Juan Guillen

Ceo, LatinTRENDS
Juan Guillen is the founder, and CEO of LatinTRENDS (www.latintrends.com); a multi-platform media company that connects with the bilingual, bi-cultural and acculturated Hispanic community.  LatinTRENDS produces cutting edge lifestyle content that highlights impactful people and innovations to inform, entertain and inspire the forward thinking Hispanics... Read More →
avatar for Jonathan Barrera Mikulich

Jonathan Barrera Mikulich

Owner, Latino Branding Power
Jonathan Barrera Mikulich is the owner of Latino Branding Power, an award-winning marketing communications consultancy dedicated to providing culturally relevant strategies that connect brands with today’s Hispanic communities. Jonathan is a West Michigan based professional and... Read More →
avatar for Magaly Rivera

Magaly Rivera

CEO/Principal Consultant, Mag Advisors
Magaly Rivera brings over 25 years’ experience in strategic planning, business development, and proposal management.  Prior to Mag Advisors, she was Vice-President of Development and Project Manager for Project LAMP at HITN – a national Latino public service television network... Read More →

Friday September 20, 2013 12:00pm - 1:00pm EDT
Louis XVI Center

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