While we often think of Latino multi-cultural marketing as positioning general market brands to be relevant with Hispanic consumers, recent studies have found that Latino culture has a significant influence on the customs, traits, and tastes of the dominant U.S. culture. By delivering marketing strategies that are Responsive, Experiential, Authentic, Consistent, and of High-quality, today’s Latino small business owners can create opportunities to expand their products and services into the general market while maintaining the integrity of their own cultural values.
The target audience is Latino small business leaders seeking to expand their brand’s clout within the general U.S. market.
