Businesses of all sizes can no longer rely on a single or a few marketing channels to attract qualified prospects, engage audiences, and connect with key influencers. For brands to effectively connect with consumers and users across various channels, market niches and devices, building relationships across functional teams is a must.
In this conversational type panel, speakers will showcase their own experiences in creating relevant sharable content and working with cross-functional teams with shared goals. Leaders in their respective arenas of Hispanic search engine marketing, Latina mom blogging, multimedia production and broadcast PR will discuss the Nexus between SEO, Social Media and Public Relations; Marketing to Latinos and working with cross-functional teams; and the future of search, Latino SEO/SEM and online video.
The panel discussion will be divided in THREE (3) tracks:
4. CONTENT CREATION - Developing content that speaks to your audience
5. CUSTOMER ENGAGEMENT - Engaging your audience with a clear purpose
6. INTEGRATED MARKETING COMMUNICATIONS - Bringing new life to your marketing communications
Enjoy and be prepared to ask questions for the Q&A!
