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Friday, September 20 • 12:00pm - 1:00pm
Latino SEM Strategies: Bringing Together PR, Blogging, and SEO FILLING

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Businesses of all sizes can no longer rely on a single or a few marketing channels to attract qualified prospects, engage audiences, and connect with key influencers. For brands to effectively connect with consumers and users across various channels, market niches and devices, building relationships across functional teams is a must.

In this conversational type panel, speakers will showcase their own experiences in creating relevant sharable content and working with cross-functional teams with shared goals. Leaders in their respective arenas of Hispanic search engine marketing, Latina mom blogging, multimedia production and broadcast PR will discuss the Nexus between SEO, Social Media and Public Relations; Marketing to Latinos and working with cross-functional teams; and the future of search, Latino SEO/SEM and online video. 

The panel discussion will be divided in THREE (3) tracks:

 

4.    CONTENT CREATION - Developing content that speaks to your audience

5.    CUSTOMER ENGAGEMENT - Engaging your audience with a clear purpose

6.    INTEGRATED MARKETING COMMUNICATIONS - Bringing new life to your marketing communications

Enjoy and be prepared to ask questions for the Q&A!

 


Moderators
avatar for Sebastian Aroca

Sebastian Aroca

Owner & Founder, Hispanic Market Advisors
Mr. Aroca co-founded Hispanic Market Advisors® with over 12 years of experience in Hispanic marketing began in 2007 with English to Spanish translations and Latino SEO services in Miami. With a simple desire to grow a niche market by helping brands and small- and medium-sized companies connect with the online Hispanic market. Connecting and engaging powerful brands with Hispanic consumers digitally often requires new technology. Hispanic... Read More →

Speakers
avatar for Romina

Romina

Blogger/Owner-Founder, MamáXXI
avatar for Manny Santos

Manny Santos

Divisional Vice President, PR Newswire / MultiVu
Manny Santos is a three-time Emmy Award-winning bicultural & bilingual media professional with over fifteen years of experience in Television and Video Production, as well as Marketing, Advertising and Public Relations.  | | He currently is the Director of PR Newswire’s Multicultural Division. He oversees all sales and business development efforts for a wide portfolio of marketing, multimedia, broadcast and monitoring media... Read More →


Friday September 20, 2013 12:00pm - 1:00pm
Jade

Attendees (59)