Ernesto Sosa has devoted his professional career for almost two decades to helping startups, SMBs and large companies in LATAM and the US improve business and marketing performance through effective marketing, business development, public relations and business innovation programs, while bridging the gap between marketing, technology and information. He is president at SOWEB a leading cross-cultural marketing agency that helps businesses grow by connecting them with the new digital consumer, and founder-president of The Hispanic Social Media Institute (HSMI), the leading center for applied Hispanic social media, business and new marketing education. His work focus is on marketing strategy, Hispanic marketing, international business development, strategic public relations, innovation management, business education and social business architecture.  Ernesto also serves as National Board Director at LATISM (Latinos in Technology, Innovation and Social Media), Advisory Board Director at The Hispanic Scholarship Fund (HSF) and Board Director at The Latino Rebels Foundation. He served in the past as Director and SFL Liaison at AIIM (The Enterprise Content Management Association); Vice-Chairman and CEO for Avanxis, an International ECM Company; Vice-Chairman for Grupo Archicentro, a Document Management Company; Director at Proconca USA, a next-gen green housing initiative by Holcim; Director at GA Technologies Inc., a Document Management Company; and Director at Cavedatos (Cámara Venezolana de Empresas de Electrónica y Tecnologías de Información).  Ernesto holds a degree in Business Administration from Universidad Católica Andrés Bello (Venezuela) and professional certifications in marketing and information technologies. Mr. Sosa currently resides with his wife and daughter in Fort Laurderdale, FL. You can follow him on Twitter @ernestososa.